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(This article was written by Gene Grabowski, vice president of Levick Strategic Communications, and will appear in the upcoming PR News Crisis Management Guidebook, available later this month. The 200-page guidebook includes strategies and tactics… Continued

It often seems that there is very little therapeutic value in reading news reports relating to health and medicine. In fact, health-related statistics at global and national levels can easily make anyone ill with their… Continued

Two PR industry leaders are going that proverbial extra mile to help raise awareness and funds for very worthy causes on behalf of children with special needs. Peter Debreceny, vice president of corporate relations at… Continued

Question: I am a PR professional and I am ready for an ascension to Chief Marketing Officer. Can I expect to enjoy a long and successful tenure in that role? Answer: The executive search firm… Continued

By Mark Daly As the old adage goes: Bad news travels fast. The worse the news is, the faster it seems to spread. There is something positive about bad news, however: It has bite, spreading… Continued

Sarbanes-Oxley Has Its Cake and Eats It, Too It’s a practical financial control for some and a nagging moral compass for others, but no matter what approach businesses take, Sarbanes-Oxley has played an undeniably significant… Continued

(This article was written by M.H. “Mac” McIntosh, president of the business-to-business marketing consulting firm Mac McIntosh Inc. in North Kingstown, RI). Here’s a hypothetical situation for the media relations planners: Tom is a well-known… Continued

Few corporate symbols are as ubiquitous as a cup of coffee with the Starbucks insignia or the McDonald’s “Golden Arches.” In instances like these, brand images serve as a common language that transcends the boundaries… Continued

By Katie Paine On the one hand you have a world renowned French soccer star, rags to riches hero to millions around the world, winner of the most of the honors the soccer world has… Continued

What can PR professionals learn from the life experiences of Thomas R. Martin? No flippancy intended, but where can we start? As one of the most influential and successful PR practitioners of our time, Martin… Continued