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Fortune’s recently released “100 Best Companies To Work For” offers folkloric glimpses into the world of top-spot holder Google, whose executives offer some of the most compelling reasons to be a happy (and, subsequently, loyal)… Continued

For most small and medium-sized nonprofit organizations, getting a mention or quote in a top news outlet is like finding the Holy Grail. Many assume that media recognition is a sure fire way to increase… Continued

Company: Dow Chemical Company Agency: Internal Timeframe: 2006, ongoing In 2005, Dow Chemical Company – being a very science- and numbers-oriented kind of corporation – looked at the data that summed up the composition of… Continued

Merger Repair The past few years have seen a spike in the number of mergers and acquisitions taking place in industries throughout the business world (think AOL/Time Warner and Sprint/Nextel), but a recent study conducted… Continued

As discussed in “Fear and Loathing in the C-suite: De-mystifying the Comms Audit,” the idea of conducting a communications audit for your organization can invoke the pure terror among even the most steely-nerved executives. However,… Continued

We have all been there – The Cold Call. That dreadful moment when we hit those numbers on the phone and hope the person at the other end does not answer so we can talk… Continued

Company: Ernst & Young Agency: Fleishman-Hillard Timeframe: 2006, ongoing About three years ago, a group of employees at Ernst & Young approached top management with a proposal: they wanted to take their grass-roots initiative to… Continued

Top Tech Trends Deloitte’s Technology, Media and Telecommunications (TMT) industry group recently released “Predictions 2007,” a series of three reports that examine emerging developments and how they will shape the TMT marketplace. The usual suspects… Continued

Public information officers and communications professionals should not simply go to Berlitz when converting news releases, fact sheets, brochures and consumer advisories to a foreign language for distribution to the ethnic media and consumers, who… Continued

Seven Things You Will Learn In This Week’s Issue of PR News 1. “Broadcast Spanish” is understood by most Spanish speakers regardless of their country of origin or ethnic background. 2. Total corporate contributions in… Continued