Seven Things You Will Learn From This Week's Issue Of PR News
1. Second Life's 2,345,201 residents wield 1,326,496,881 Second-Life dollars.
2. A celebrity doesn't have to meet red-carpet, blockbuster-movie standards to help keep a brand top-of-mind among editors after a launch.
3. While adults ages 18 to 24 (41.9%) and 25-34 (30.9%) use social networks the most, 15.1 percent of adults ages 35-44 and nearly 10% of those 45-54 also use them.
4. There is a practical blueprint of short-term (0 to 6 months), medium-term (6 to 18 months) and long-term (18 months and beyond) action plans when bridging CSR performance and accountability
gaps.
5. In 1968, the average sound bite lasted 42.3 seconds. By 2000, it was down to 7.8 seconds.
6. Travelocity learned travelers still long for good service.
7. Tap the power of bloggers to spread the word.