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Let’s face it: Online video is spurring on a new wave of PR possibilities. But are practitioners leveraging online video’s power, or are they just along for the ride? A new survey conducted by PR… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Only 37% of surveyed executives use or are planning to use social networking. 2. Cost per minute spent with a prospect allows… Continued

For every up, there is a down; every ego has its “alter;” every pro has a con; with Dr. Jekyll comes Mr. Hyde. The same is true for Web 2.0; that is, such modern technologies… Continued

There is no “I” in team, but there is a “me.” The playground retort may seem a bit juvenile for top-level communicators, but as departments and functions integrate, silos come tumbling down and turf wars… Continued

Customer Service Meets Communications Everyone has a customer service horror story to tell. The typical one involves calling a bank/insurance provider/airline/healthcare service/credit card company/fill-in-the- blank and being greeted by a chipper voice. Then, you realize… Continued

It’s all over the news, from high-profile testimony before Congress to dedicated features in business magazines: corporate social responsibility, corporate responsibility, corporate citizenship, sustainable business practices…

To the average golf fan, watching a professional hit the ball a mile down the fairway is incredible. Some pros, like John Daly, have built great reputations for being long- hitters. Most golf club manufacturers… Continued

Company: Walkers law firm Agency: Levick Strategic Communications Timeframe: Ongoing Offshore law firms have not engaged in a lot of media outreach historically, so – although lawyers are usually not known for having particularly small… Continued

Consumer Environmentalism It was all the rage at the Arthur W. Page Society Spring Meeting (see page 1), and statistics suggest that it’s not going anywhere any time soon. “It” is corporate citizenship, and a… Continued

After years in the business, you’ve figured out the keys to winning over a client and executing a successful public relations campaign. Experience has taught you how to compile a team of diverse experts who… Continued