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Wooing Gen Y: Recruiting/Retaining Recent Grads Isn’t Child’s Play

May 21st, 2007 by

They hand out their MySpace pages before ever reciting their phone numbers; they haven’t had a land-line telephone since they moved out of their parents’ houses; they text faster than you can type; their idea… Continued

Tip Sheet: Successfully Managing A Public Investigation: Four Tips For Turning Down The Heat

May 21st, 2007 by

Five months into what has been dubbed the “oversight” Congress, a myriad of companies and organizations across a wide swath of industry sectors have begun to receive investigative requests from oversight committees. In addition to… Continued

Tip Sheet: Managing Integrated Marketing Campaigns

May 14th, 2007 by

Southwest Brand Built On The Consumer Experience As I boarded a recent Southwest Airline’s flight, a blind man was escorted to the front of the line. “Excuse me while I take the pilot to the… Continued

Case Study: American Airlines Gets Fuel Smart

May 14th, 2007 by

Company: American Airlines Agency: Weber Shandwick Timeframe: April 2005-present When the cost of fuel doubled in price over the course of one year in 2005, American Airlines – the world’s largest airline – faced a… Continued

Quick Study: Helping Meetings Make The Grade; CSR Survey Results Define Concerns; Re-Branding Tips

May 14th, 2007 by

Effective Meeting Management It’s often the foundation of corporate activity, yet it can easily turn into the bane of many executives’ existences: the meeting. Making sure that meetings are an effective use of time and… Continued

Did You Know?

May 14th, 2007 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Video games are a communications tool that is perfect for engaging employees. 2. Survey respondents believe that a company’s treatment of employees… Continued

Image Patrol: Food Fighting: A Story Of Blogs, Finger-Pointing And Dead Cats

May 14th, 2007 by

By Katie Paine When cat and dog owners began calling the customer hotline of Canadian-based Menu Foods this past February, no one would have suspected that the end result would be the largest recall in… Continued

Communicators Conference Takes On Employee Engagement

May 14th, 2007 by

The 2007 Ragan Corporate Communicators Conference, held in Chicago May 8-10, kept the PR party rolling with an abundance of information geared to help executives bring more to the table when it comes to social… Continued

Did You Know?

May 7th, 2007 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The most quotable quotes are often misquoted. 2. Cybersquatting us the unauthorized use of a brand name in a domain. 3. At… Continued

PR Pros Do the Twist: How Mashups Might Change the Face of Communications

May 7th, 2007 by

Cyberspace’s spoken dialect of portmanteaus, anagrams and acronyms is already borderline extraterrestrial for many communicators, but another “lingo” – that of “mashups” – is growing legs and power-walking onto the business scene with considerable pomp… Continued