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It’s all over the news, from high-profile testimony before Congress to dedicated features in business magazines: corporate social responsibility, corporate responsibility, corporate citizenship, sustainable business practices…

It’s an issue ripe for the picking: increased globalization, overseas expansions, mergers and acquisitions – all of these trends have brought the corporate re-branding conversation to a head, as effectively aligning and integrating multiple brands… Continued

The decline of mass marketing and proliferation of new media seems to be one of the factors resurrecting the age-old debate about whether public relations and marketing should be part of the same function. With… Continued

Company: Time Warner Cable, Charlotte Division Timeframe: Ongoing Time Warner Cable’s Charlotte division had been active in community outreach programs for years, but the overall effect was scattershot: small amounts given to numerous causes across… Continued

Value Compensation Here’s more information to back up the argument that PR and HR should join forces on the employee communications front: A new study conducted by Harris Interactive and Charlton Consulting Group reveals that… Continued

Consider the viral power of YouTube: In mere months, the platform revolutionized the way people all over the world create, spread and consume news – however news is defined these days. Companies are certainly jumping… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When considering a WOM strategy, don’t assume that the words have to come straight from someone’s mouth. 2. 52% of surveyed managers… Continued

Recognition of PR professionals’ strategic ability is a subject perhaps most candidly described by PR and business students, many of whom point to a lack of mutual understanding about strategy between business and communications executives.… Continued

The most important pitch you will ever make won’t be to a member of the media. Rather, it will be to senior management, whose support and direct involvement in your PR program spell the difference… Continued

Agency: Newlink Communications Timeframe: 2006 The International Organiza-tion for Migration (IOM) saw an urgent need for a new mechanism to protect citizens of Latin countries who were tempted to take a non-traditional route to find… Continued