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The business backdrop is constantly changing, and the old adage of “you can’t teach an old dog new tricks” isn’t a strong defense for the theory that, once you’ve surpassed an entry level position, you… Continued

If you tune in to industry reports and research, Arthur W. Page Society meeting agendas, and business analyses, the drone of a “trend-in-the-making” is likely to hit you in the face. Apparently, it’s all about… Continued

The most important pitch you will ever make won’t be to a member of the media. Rather, it will be to senior management, whose support and direct involvement in your PR program spell the difference… Continued

Agency: Newlink Communications Timeframe: 2006 The International Organiza-tion for Migration (IOM) saw an urgent need for a new mechanism to protect citizens of Latin countries who were tempted to take a non-traditional route to find… Continued

New Statistics On Media Investment The American Advertising Federation’s Media Investment Survey 2007 revealed an increased commitment to innovation and a dedication to balancing traditional media with new media platforms. (The survey polled approximately 1,000… Continued

Face to face with a large group of PR professionals, I asked two questions about ethics. The first was this: Are you ethical? Every hand went up. The second: Have you had formal ethics training?… Continued

Company: Avnet Inc. Timeframe: Started in 2005, Ongoing Computer and electronics distributor Avnet Inc. has a history of being a good corporate citizen, which includes a community affairs program that focuses on education and children’s… Continued

The “Boomer”ang Effect A new study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby… Continued

Seven Things You Will Learn In This Week’s Issue of PR News 1. PR execs should buy negative words associated with their brand or product to control SEO. 2. PR execs should seek inspiration from… Continued

Public relations is a people business, first and foremost. Along the same lines, an organization is only as strong as its weakest person, be that person an unhappy/unproductive employee, a dishonest senior executive or an… Continued