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“I really didn’t say everything I said.” – Yogi Berra Winston Churchill said, “It is a good thing for an uneducated man to read books of quotations.” Ralph Waldo Emerson said, “I’m sick of quotations,… Continued

Company: Sedgwick Detert Moran & Arnold LLP Agency: Blattel ProfessionalServices Group Timeframe: 2006 When chief marketing officer Kathleen Flynn joined San Francisco-based law firm Sedgwick Detert Moran & Arnold in 2003, the firm didn’t even… Continued

Did you know that, aside from the challenges that are presented by wikis, RSS feeds, blogs, vlogs and new media technologies, the very core of your brand’s reputation is also threatened by brandjacking, cybersquatting and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The most quotable quotes are often misquoted. 2. Cybersquatting us the unauthorized use of a brand name in a domain. 3. At… Continued

Cyberspace’s spoken dialect of portmanteaus, anagrams and acronyms is already borderline extraterrestrial for many communicators, but another “lingo” – that of “mashups” – is growing legs and power-walking onto the business scene with considerable pomp… Continued

Just as no two snowflakes are the same, the fifth PR News/VMS Thought Leaders Roundtable proved no two communicators think the same, taking the “Future of Integrated Communications” theme in a previously unexplored direction and… Continued

Integration? Strategic alignment? Connectivity? A recent PR News/VMS Thought Leaders Roundtable held in New York City sparked some controversy surrounding the term and its implications for organizations. While some attendees considered integration to be the… Continued

Even the most polished executive speaker or the most committed career speechwriter sometimes has to wonder: What’s it worth to the organization to be out there on the podium? Executive time is costly, and so… Continued

Company: United Fresh Produce Association Agency: Levick Strategic Communications Timeframe: Fall, 2006 September 14, 2006, was a bad day for the produce industry. That was when a spinach E. coli outbreak first made headlines, after… Continued

Web 2.-What? A recent McKinsey Global Survey, “How businesses are using Web 2.0,” shows that, while the business press may be all over the 2.0 trend, companies themselves are still slow to invest. Among the… Continued