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Company: Sedgwick Detert Moran & Arnold LLP Agency: Blattel ProfessionalServices Group Timeframe: 2006 When chief marketing officer Kathleen Flynn joined San Francisco-based law firm Sedgwick Detert Moran & Arnold in 2003, the firm didn’t even… Continued

Did you know that, aside from the challenges that are presented by wikis, RSS feeds, blogs, vlogs and new media technologies, the very core of your brand’s reputation is also threatened by brandjacking, cybersquatting and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. The most quotable quotes are often misquoted. 2. Cybersquatting us the unauthorized use of a brand name in a domain. 3. At… Continued

Cyberspace’s spoken dialect of portmanteaus, anagrams and acronyms is already borderline extraterrestrial for many communicators, but another “lingo” – that of “mashups” – is growing legs and power-walking onto the business scene with considerable pomp… Continued

Just as no two snowflakes are the same, the fifth PR News/VMS Thought Leaders Roundtable proved no two communicators think the same, taking the “Future of Integrated Communications” theme in a previously unexplored direction and… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Only 37% of surveyed executives use or are planning to use social networking. 2. Cost per minute spent with a prospect allows… Continued

For every up, there is a down; every ego has its “alter;” every pro has a con; with Dr. Jekyll comes Mr. Hyde. The same is true for Web 2.0; that is, such modern technologies… Continued

There is no “I” in team, but there is a “me.” The playground retort may seem a bit juvenile for top-level communicators, but as departments and functions integrate, silos come tumbling down and turf wars… Continued

Integration? Strategic alignment? Connectivity? A recent PR News/VMS Thought Leaders Roundtable held in New York City sparked some controversy surrounding the term and its implications for organizations. While some attendees considered integration to be the… Continued

Even the most polished executive speaker or the most committed career speechwriter sometimes has to wonder: What’s it worth to the organization to be out there on the podium? Executive time is costly, and so… Continued