Seven Things You Will Learn In This Week's Issue Of PR News
1. 93% of survey respondents believe companies have a responsibility to help preserve the environment.
2. Extending PR practices beyond the PR department can improve your customer service.
3. Managers tend to create single-dimensional "players" instead of helping them become all-around performers.
4. The title of an awards entry submission is just as important as the rest of its content.
5. When developing a CSR strategy, ask what employees care about, not what the business cares about.
6. For good media relations, get executive buy-in and conduct appropriate media training.
7. In media relations, the company isn't always the news: the industry in which it works is the news.