Seven Things You Will Learn In This Week's Issue Of PR News
1. Video games are a communications tool that is perfect for engaging employees.
2. Survey respondents believe that a company's treatment of employees is more important than environmental stewardship in terms of CSR.
3. When giving a speech, ignite a sense of urgency, as people are most often motivated by dramatized challenges that need to be conquered.
4. Your crisis is always someone else's opportunity.
5. Successful integrated marketing campaigns start with planning, where advertising solutions traditionally dominate, and extend to the creative process and ultimately through
to execution.
6. When making announcements to employees, have the CEO do a recording that can then be sent to each employee's voicemail.
7. If your business is taking a dive as a result of a crisis, your most important audience is your employees.