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Company: Mayfield Dairy Farms Agency: Waterhouse PR Timeframe: 2006 Each year, Mayfield Dairy Farms introduces new limited-edition ice cream flavors as part of its Feature Flavor Program. This tradition has yielded some of the company’s… Continued

Can You Hear Me Now? As discussed in last week’s feature, “Wooing Generation Y,” this new breed of young and talented workers is demanding that executives rethink their plans of action – and interaction. This… Continued

Digital communications channels have changed the face of employee and internal communications by allowing for constant, unfiltered, transparent dialogues to take place at work, but within the comfort of individuals’ cubicles. Additionally, with the much… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 1% of a community generates new content, and 10% of a community contributes to existing content. 2. The agency billing-rate model is… Continued

Way back when (circa the late 20th century), companies could spoon-feed their brands straight to the mouths (and pockets) of consumers via the mass media machine. But gone are the days of yore. Now consumers… Continued

It was a roundtable of a different sort: On May 21 – 23, thought leaders from two industry realms – corporate communications and academia – gathered in Hanover, N.H., for the second annual Arthur W.… Continued

The monthly PR News/VMS sponsored Thought Leaders Roundtable series “The Future of Integrated Communications” took the show to the Lone Star State, where the participating communications executives contemplated a whole new set of issues and… Continued

They hand out their MySpace pages before ever reciting their phone numbers; they haven’t had a land-line telephone since they moved out of their parents’ houses; they text faster than you can type; their idea… Continued

Five months into what has been dubbed the “oversight” Congress, a myriad of companies and organizations across a wide swath of industry sectors have begun to receive investigative requests from oversight committees. In addition to… Continued

Company: Blue Cross Blue Shield of Arizona Agency: CKPR Timeframe: 2004-present We are a convenience food nation with increasingly sedentary lifestyles. These two forces working together have created a problem of mammoth proportions, and obesity… Continued