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Picture this: You are sitting at your desk. It’s half-past midnight. You can’t sleep, so you’ve decided to engage the Internet in a rhetorical game of Google-stalking. You type in names of long-lost friends and… Continued

If you translate the game of poker into a PR dialect, this would be the breakdown: You are the dealer, and your shareholders are the “others” situated around the table, peeking over their own cards… Continued

Expanding your program and budget after a successful PR initiative should provide a win-win scenario: creating more exposure as momentum builds and elevating awareness from the initial burst of coverage, making it easier and more… Continued

Company: Carpet One Floor & Home Agency: Creative Press Timeframe: Fall 2004 – present It takes nothing away from the dreadful disease to say that breast cancer has become the workhorse of the philanthropic world.… Continued

Modernizing HR A recent survey of senior business and human resources executives, conducted by Deloitte Touche Tohmatsu and Economist Intelligence, revealed that the HR function is overloaded by the enormous demands placed on it as… Continued

Middletons never did have a very good rap: Middle children stereotypically develop complexes from being the more neglected progeny; the playground pastime “monkey in the middle” taunts the unlucky outsider in a game of keep-away;… Continued

Seven Things You Will Learn In This Week’s Issue of PR News 1. 52% of surveyed execs don’t have a chief HR officer. 2. Because middle managers perform a job function and manage, it is… Continued

Media relations may be the foundation on which public relations was built, but oh how times have changed. Disintermediation, increased public scrutiny, consumer-generated media, stakeholder empowerment…

Corporate-boardroom news usually hits the media pipeline as ‘it’ hits the fan. Enron’s dramatic fall from grace catapulted its powers-that-be from the boardroom to the courtroom; Hewlett-Packard’s boardroom scandal sent the company’s reputation through a… Continued

Green has gone mainstream, and it’s about time. As a nation, we’ve been embarking on this movement for more than 30 years, and it’s officially hit its tipping point. After all, Time, Newsweek, Esquire, Vanity… Continued