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Company: Gemstar-TV Guide Timeframe: May 2005-present What’s the point of a newsletter? To communicate. But what exactly is it you want to communicate? How? And to whom? These are questions faced by communications professionals industry-wide… Continued

Expanding your program and budget after a successful PR initiative should provide a win-win scenario: creating more exposure as momentum builds and elevating awareness from the initial burst of coverage, making it easier and more… Continued

Company: Carpet One Floor & Home Agency: Creative Press Timeframe: Fall 2004 – present It takes nothing away from the dreadful disease to say that breast cancer has become the workhorse of the philanthropic world.… Continued

Modernizing HR A recent survey of senior business and human resources executives, conducted by Deloitte Touche Tohmatsu and Economist Intelligence, revealed that the HR function is overloaded by the enormous demands placed on it as… Continued

Middletons never did have a very good rap: Middle children stereotypically develop complexes from being the more neglected progeny; the playground pastime “monkey in the middle” taunts the unlucky outsider in a game of keep-away;… Continued

Seven Things You Will Learn In This Week’s Issue of PR News 1. 52% of surveyed execs don’t have a chief HR officer. 2. Because middle managers perform a job function and manage, it is… Continued

Media relations may be the foundation on which public relations was built, but oh how times have changed. Disintermediation, increased public scrutiny, consumer-generated media, stakeholder empowerment…

Corporate-boardroom news usually hits the media pipeline as ‘it’ hits the fan. Enron’s dramatic fall from grace catapulted its powers-that-be from the boardroom to the courtroom; Hewlett-Packard’s boardroom scandal sent the company’s reputation through a… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 1% of a community generates new content, and 10% of a community contributes to existing content. 2. The agency billing-rate model is… Continued

Way back when (circa the late 20th century), companies could spoon-feed their brands straight to the mouths (and pockets) of consumers via the mass media machine. But gone are the days of yore. Now consumers… Continued