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By Gene Grabowski From The Cat in the Hat to The Bourne Identity, Americans love a good story. We cheer the good guys, jeer the bad guys, feel sympathy for those who’ve been wronged and… Continued

Company: GlaxoSmithKline Consumer Healthcare Agency: CKPR Timeframe: 2006-2007 To kick off the national rollout of Nicorette Fruit Chill, developer GlaxoSmithKline Consumer Healthcare (GSK) enlisted Chicago-based public relations agency CKPR to create a campaign that would… Continued

By Lesley Everett We all have a brand image whether we’ve consciously cultivated one or not, but what does yours say about you? Is the perception that others have about you really what you think… Continued

Companies: Greater Philadelphia Tourism Marketing Corporation and Pew Charitable Trusts Timeframe: 2006-present When Suzanne Biemiller, senior officer for Pew Trusts’ civic initiatives, read an article in the New York Times about underground podcasts being developed… Continued

*Office Valentines: Interoffice relationships are no longer taboo, at least according to the results of a new survey by Harlequin Enterprises. The 2008 Harlequin Romance Report reveals the ubiquity of workplace romances: 57% of men… Continued

In an effort to take stock of the market and assess current corporate responsibility trends, Edelman, in conjunction with Boston College Center for Corporate Citizenship, Net Impact and the World Business Council for Sustainable Development,… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Survey respondents ranked having a job that makes a positive difference in society as more important than opportunities for advancement. 2. 57%… Continued

In more than 20 years of delivering media analysis programs to major companies, organizations and PR counsel, it has always been, and still remains, a puzzle as to why media analysis research seems so little… Continued

Whether you are in the world of financial services and you’re feeling the heat of the current recession or you are in the tech industry, where mergers and acquisitions are rapidly changing your landscape, the… Continued

By Peter Brinch My last “Between the Pages” column, “Mastering the Masters, Part 2,” appeared in October, and PR News provided it to more than 3,200 attendees at the four-day Public Relations Society of America… Continued