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In the days when folks got executed by having their heads chopped off, it was customary to make a deal with the executioner. Slip him a few gold coins and he’d ensure a mercifully swift… Continued

Newsweek may have declared 2007 “The Year of the Widget,” but, three months into 2008, it’s still fair to ask: Are communications professionals ready for another serious Web phenomenon whose moniker sounds like a big… Continued

By Mark Weiner Companies and PR professionals who enjoy the benefits of research and evaluation begin by embracing the process fully: They relish their victories because their wins are validated and can be merchandized more… Continued

Company: Plant It 2020 Agency: Converseon Timeframe: March 2007-present When Converseon took on the task of boosting awareness for nonprofit Plant It 2020, the team was determined to design an innovative take on charitable giving.… Continued

Weber Shandwick China has been engaged by InBev, the world’s leading brewer to build the Belgium-based brewer’s corporate reputation in China through corporate social responsibility benchmarking, media communications and public affairs. “InBev’s goals are to… Continued

By K.C. Brown While sports fans are still buzzing about the New York Giants’ historic upset over the New England Patriots in the 2008 Super Bowl, advertisers continue to create a different kind of buzz.… Continued

*Credibility of Accreditation: Does accreditation by professional organizations actually have value? According to the results of the global Value of Accreditation study, sponsored by IABC/Chicago and L.C. Williams & Associates Research Group, the answer is… Continued

Survey after survey over the past year has shown that talent management is a primary concern for senior executives. A new survey conducted by PR News and PRSA/Counselors Academy finds that the same holds true… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Successfully refreshing an iconic brand first requires aligning with internal audiences. 2. 83% of survey respondents had to recruit one or more… Continued

With a recession looming on the horizon, organizations across every industry are feeling the heat. The pressure is on to cut costs, reduce overhead and stay competitive as consumers tighten their own belts. The last… Continued