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Company: Plant It 2020 Agency: Converseon Timeframe: March 2007-present When Converseon took on the task of boosting awareness for nonprofit Plant It 2020, the team was determined to design an innovative take on charitable giving.… Continued

*Presidential Campaigns Guide Businesses in Terms of New Media: The 2008 presidential campaign serves as the harbinger of change in marketing strategies and the use of new media, as well as understanding how social networking… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. To sell the value of research internally, speak to internal clients once a year about the PR activities, attributes and measures they… Continued

In the days when folks got executed by having their heads chopped off, it was customary to make a deal with the executioner. Slip him a few gold coins and he’d ensure a mercifully swift… Continued

Newsweek may have declared 2007 “The Year of the Widget,” but, three months into 2008, it’s still fair to ask: Are communications professionals ready for another serious Web phenomenon whose moniker sounds like a big… Continued

Weber Shandwick China has been engaged by InBev, the world’s leading brewer to build the Belgium-based brewer’s corporate reputation in China through corporate social responsibility benchmarking, media communications and public affairs. “InBev’s goals are to… Continued

By K.C. Brown While sports fans are still buzzing about the New York Giants’ historic upset over the New England Patriots in the 2008 Super Bowl, advertisers continue to create a different kind of buzz.… Continued

*Credibility of Accreditation: Does accreditation by professional organizations actually have value? According to the results of the global Value of Accreditation study, sponsored by IABC/Chicago and L.C. Williams & Associates Research Group, the answer is… Continued

Survey after survey over the past year has shown that talent management is a primary concern for senior executives. A new survey conducted by PR News and PRSA/Counselors Academy finds that the same holds true… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Successfully refreshing an iconic brand first requires aligning with internal audiences. 2. 83% of survey respondents had to recruit one or more… Continued