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If you know a human being older than 12 who doesn’t have a cell phone and/or a Blackberry, congratulations: you are in a very elite minority. Our tech-obsessed world has made these pocket-sized communications tools… Continued

By Peter Brinch My last “Between the Pages” column, “Mastering the Masters, Part 2,” appeared in October, and PR News provided it to more than 3,200 attendees at the four-day Public Relations Society of America… Continued

Companies: Cable Positive and Kismet Films Timeframe: 2004-2007 For more than 25 years, AIDS has been a major health crisis, and still there is no cure in sight. To reactivate viewer awareness about the disease… Continued

*Weathering the Storm: Corporations can take advantage of globalization to manage today’s economic uncertainty, as well as prepare for long-term opportunities in service globalization, according to a new report. The neoIT study urges global companies… Continued

CSR initiatives are all the rage, with celebrities and consumers alike taking a hard look at organizations’ goodwill initiatives, be they green, sustainable, philanthropic, ethical, environmentally friendly or just plain good. But the following finalists… Continued

It’s a blog-eat-blog world out there, and no one knows it better than the editors at PR News. That’s why we took months to pore over every business- and communications-related blog we could find to… Continued

By Jason Anthoine Throughout my nearly 20 years in the communications business, I’ve heard this phrase more than any other: We need a seat at the table. Practitioners lament, and rightfully so, that if only… Continued

Company: Shell Oil Company Agency: Dittus Communications and Beuerman Miller Fitzgerald Timeframe: October 2005-ongoing After Hurricanes Katrina and Rita decimated the U.S. oil and gas production operations in the Gulf of Mexico, exacting $250 to… Continued

*Kings of Corporate Media Reputation: With the release of Cision’s annual Corporate Media Reputation Index comes the news that Microsoft remained No. 1 for 2007, making it the fourth straight year that the software giant… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 70% of survey respondents do not exclusively focus on earned media activities. 2. Microsoft came out on top in a Corporate Media… Continued