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“Be assured that video is being used and being viewed online.” When Medialink COO Larry Thomas opened up the March 4 Thought Leaders Roundtable on Video 2.0 Communications Strategies with this statement, the 15 senior… Continued

Company: Novartis Agency: Ruder Finn Timeframe: 2006-2007 Creating value for shareholders and owners is a primary goal of pharmaceutical firm Novartis Corporation, but in 2006 the Swiss-based company confronted a challenge in understanding how to… Continued

*HR Benchmarking: A new report from Best Practices LLC evaluates Human Resources performance among 78 Fortune 500 companies using 300 metrics across six functions: Staffing, Benefits, Relocation, LOA/FMLA, Workers Compensation and Medical Services. Below are… Continued

PR News and Peppercom will release the findings of their Digital PR survey during the March 11 webinar on “Building and Managing Your Company’s Online Reputation.” Below you will see a portion of the results.… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 33% of survey respondents admitted being behind their competitors in terms of digital efforts. 2. When conducting financial communications, reviewing your company’s… Continued

On February 27, 2008, SustainAbility and GlobeScan came together in Washington, D.C., to announce the findings of their joint research study entitled “A Wide Angle Look at Sustainability: Past, Present and Future.” The report, based… Continued

PR professionals are quick to glorify the Holy Grails of communications and, while everyone seems to be sipping from a different chalice, there are a few regulars that usually end up on the table–integration and… Continued

When I started my volunteer work with the Barack Obama for President Campaign in the frigid Iowa winter in late 2007, we were happy to draw crowds of 750 to 1,000. These were largely comprised… Continued

By Gene Grabowski From The Cat in the Hat to The Bourne Identity, Americans love a good story. We cheer the good guys, jeer the bad guys, feel sympathy for those who’ve been wronged and… Continued

Company: GlaxoSmithKline Consumer Healthcare Agency: CKPR Timeframe: 2006-2007 To kick off the national rollout of Nicorette Fruit Chill, developer GlaxoSmithKline Consumer Healthcare (GSK) enlisted Chicago-based public relations agency CKPR to create a campaign that would… Continued