Subscription Content

Winner: Pacific Gas & Electric Company In the past year, Pacific Gas and Electric Company (PG&E) has launched a number of environmental campaigns that have engaged customers and employees on key issues, such as increasing… Continued

Winner: American Institute of CPAs When the American Institute of CPAs (AICPA) relocated to Durham, NC, in August 2006, its execs were determined to become a leader in corporate citizenship. Working with CAPSTRAT, a Raleigh-based… Continued

Winner: Cox Enterprises Campaign: Cox Conserves The Cox Conserves program was born out of Cox Enterprises’ desire to develop an environmental program that would reduce its energy consumption by 20% during the next 10 years,… Continued

Winner: Katrina McGhee, Vice President of Marketing, Susan G. Komen for the Cure Key to making Susan G. Komen for the Cure the world’s largest grassroots network of breast cancer survivors and activists is an… Continued

Winner: William R. Johnson, Chairman, President & CEO, H.J. Heinz Company With a heritage like The Pure Food Company, which dates to 1869, Heinz takes corporate responsibility seriously–hence its practice of packaging many of its… Continued

Winner: Dr. Monica Oberkofler, Director of Strategic Planning and Communications, Social Responsibility, Gap, Inc. Dr. Monica Oberkofler is an architect in every sense of the word–except, of course, that she doesn’t actually design buildings. Rather,… Continued

Winner: IKEA & Lippe Taylor Campaign: Bag the Plastic Bag Consider this statistic: Hung on a clothesline, the 70-million plastic shopping bags that IKEA and its U.S. customers use in one year would stretch from… Continued

Winner: The Hartford Financial Services Group Campaign: Coexistence: The Hartford Demonstrates the Art of Diversity Although Hartford is located in Connecticut, one of the nation’s most affluent states, 32% of its residents live in extreme… Continued

By Mark Weiner Companies and PR professionals who enjoy the benefits of research and evaluation begin by embracing the process fully: They relish their victories because their wins are validated and can be merchandized more… Continued

Company: Plant It 2020 Agency: Converseon Timeframe: March 2007-present When Converseon took on the task of boosting awareness for nonprofit Plant It 2020, the team was determined to design an innovative take on charitable giving.… Continued