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Winner: Vollmer Public Relations & Travelocity Campaign: Travelocity’s “Be a Hero–Go Zero” Travel companies may not seem like an obvious place to start if you want to reduce your carbon footprint–or vapor trail, as the… Continued

Winner: Trimedia Campaign: BT in Support of ChildLine The voices of children are often muted by unfortunate circumstances far beyond their control. This is the problem that the “Am I Listening?” initiative set out to… Continued

Winner: Ruder Finn & Liz Claiborne Campaign: Love Is Not Abuse Liz Claiborne has been a long-time advocate of ending domestic violence, but partnering with Ruder Finn allowed the company to expand its multifaceted Love… Continued

Winner: ChoicePoint Campaign: Privacy, Security and Consumer Communications In 2006, ChoicePoint execs faced the challenge of an increase in privacy and security breaches by completely revamping the way the company communicated. The main message was… Continued

Winner: Pfizer & Cone, Inc. Campaign: Pfizer’s Global Health Fellows Program If you think volunteer stints in third-world countries are just for Peace Corps-bound kids fresh out of college, talk to Pfizer executives. In 2003,… Continued

Winner: Nike, Inc. Campaign: Corporate Responsibility Report Nike is one of the most recognizable brands worldwide, and its executives take the responsibility that comes with this notoriety very seriously. In this vein, with its second… Continued

On March 19, 2008, approximately 200 PR pros gathered at the National Press Club to celebrate the winners and honorable mentions of PR News’ CSR Awards, and to hear keynote speaker Carrie Hall, communications and… Continued

Winner: RF|Binder Partners & Staples Campaign: Staples Launches Nationwide Computer & E-Waste Recycling Program American consumers throw out nearly two million tons of e-waste each year, the EPA says. To remedy this, Staples, working with… Continued

Winner: Honeywell Last year Honeywell’s community outreach and philanthropic efforts resulted in initiatives that focused on education, family safety and low-income housing. The campaign, dubbed the Honeywell Hometown Solutions, boasted the involvement of more than… Continued

*Presidential Campaigns Guide Businesses in Terms of New Media: The 2008 presidential campaign serves as the harbinger of change in marketing strategies and the use of new media, as well as understanding how social networking… Continued