Seven Things You Will Learn In This Week's Issue Of PR News
1. 33% of survey respondents admitted being behind their competitors in terms of digital efforts.
2. When conducting financial communications, reviewing your company's ranking is key for benchmarking.
3. 45% of survey respondents who have participated in an office pool cited camaraderie as their primary reason for joining.
4. Volunteering for a political campaign improves message development skills.
5. Share-of-Mind can be calculated by comparing mentions with each competitor.
6. Only 3% of survey respondents believe that authentic change is the driver of increased communications around sustainability.
7. Benchmarked companies spend an average of $126 per employee for medical services administration.