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By now, the value of incorporating sustainability or corporate social responsibility (CSR) initiatives into your communications plans need not be stated–but what about quantifying that value to measure its direct impact on business results? The… Continued

“Happy customers are the best advertisements.” So says Andy Sernovitz, CEO of GasPedal, and it is this principle that defines the explosive success of word of mouth (WOM)–that is, the concept of passing on information… Continued

Of the many reasons executives cite for being hesitant to fully embrace the power of digital communications channels, the fear of losing control is among the most frequent. But that’s not to say that the… Continued

By Lori Zetlin & Jeanne Tee Ask any VP of corporate communications what she/he is doing to secure executive speaking opportunities, and the overwhelming response will be "not enough." A savvy communications executive knows the… Continued

*Everything Goes With Green: A company’s green efforts are more credible when endorsed by third-party environmental groups whose efforts have an impact on their local community, according to a survey by Peppercom and Media-Screen LLC.… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Thorough research can be the backbone of a media relations effort. 2. 36% of surveyed executives report that 1%-10% of their overall… Continued

Communications professionals now find themselves working in an investor-driven business context. Faced with a looming recession and all of the challenges that go with it, business executives are increasingly quick to cater to the whims… Continued

Winner: Shell Oil Company Campaign: A National Dialogue on Energy Security Shell Oil Company needed a tune-up in 2006 after it was hit with several industry challenges in the United States. Plagued by issues including… Continued

Annual Report AMERICAN BEVERAGE ASSOCIATION–2006 ANNUAL REVIEW ABA created a contemporary, visually dynamic piece focusing on 2006 as a “year of action.” The review featured thematically arranged action: in schools (recycling), outside (environment), and within… Continued

Winner: Hard Rock International & Coyne PR Campaign: Hard Rock Launches Rocktober Breast Cancer Awareness Campaign For eight years, Hard Rock International has mounted a Rocktober campaign, aimed at raising awareness and funds for breast… Continued