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CSR Pioneers: CSR Executives (2 Winners) TIE

March 24th, 2008 by

Winner: Katrina McGhee, Vice President of Marketing, Susan G. Komen for the Cure Key to making Susan G. Komen for the Cure the world’s largest grassroots network of breast cancer survivors and activists is an… Continued

CSR Pioneer Of The Year: CEO

March 24th, 2008 by

Winner: William R. Johnson, Chairman, President & CEO, H.J. Heinz Company With a heritage like The Pure Food Company, which dates to 1869, Heinz takes corporate responsibility seriously–hence its practice of packaging many of its… Continued

CSR Pioneer Of The Year: Communicator

March 24th, 2008 by

Winner: Dr. Monica Oberkofler, Director of Strategic Planning and Communications, Social Responsibility, Gap, Inc. Dr. Monica Oberkofler is an architect in every sense of the word–except, of course, that she doesn’t actually design buildings. Rather,… Continued

Community Affairs

March 24th, 2008 by

Winner: IKEA & Lippe Taylor Campaign: Bag the Plastic Bag Consider this statistic: Hung on a clothesline, the 70-million plastic shopping bags that IKEA and its U.S. customers use in one year would stretch from… Continued

Diversity Communications

March 24th, 2008 by

Winner: The Hartford Financial Services Group Campaign: Coexistence: The Hartford Demonstrates the Art of Diversity Although Hartford is located in Connecticut, one of the nation’s most affluent states, 32% of its residents live in extreme… Continued

Stakeholder Engagement

March 24th, 2008 by

Winner: Shell Oil Company Campaign: A National Dialogue on Energy Security Shell Oil Company needed a tune-up in 2006 after it was hit with several industry challenges in the United States. Plagued by issues including… Continued

Honorable Mentions

March 24th, 2008 by

Annual Report AMERICAN BEVERAGE ASSOCIATION–2006 ANNUAL REVIEW ABA created a contemporary, visually dynamic piece focusing on 2006 as a “year of action.” The review featured thematically arranged action: in schools (recycling), outside (environment), and within… Continued

Philanthropy Communications

March 24th, 2008 by

Winner: Hard Rock International & Coyne PR Campaign: Hard Rock Launches Rocktober Breast Cancer Awareness Campaign For eight years, Hard Rock International has mounted a Rocktober campaign, aimed at raising awareness and funds for breast… Continued

Green PR Campaign

March 24th, 2008 by

Winner: City of Arlington, Texas Campaign: 2007 Clean Air Campaign In 2007, the City of Arlington, Texas, launched a Clean Air Campaign designed to educate the public on the importance of reducing air pollution. The… Continued

Media Relations

March 24th, 2008 by

Winner: Vollmer Public Relations & Travelocity Campaign: Travelocity’s “Be a Hero–Go Zero” Travel companies may not seem like an obvious place to start if you want to reduce your carbon footprint–or vapor trail, as the… Continued