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Winner: IKEA & Lippe Taylor Campaign: Bag the Plastic Bag Consider this statistic: Hung on a clothesline, the 70-million plastic shopping bags that IKEA and its U.S. customers use in one year would stretch from… Continued

Winner: The Hartford Financial Services Group Campaign: Coexistence: The Hartford Demonstrates the Art of Diversity Although Hartford is located in Connecticut, one of the nation’s most affluent states, 32% of its residents live in extreme… Continued

Winner: Shell Oil Company Campaign: A National Dialogue on Energy Security Shell Oil Company needed a tune-up in 2006 after it was hit with several industry challenges in the United States. Plagued by issues including… Continued

Annual Report AMERICAN BEVERAGE ASSOCIATION–2006 ANNUAL REVIEW ABA created a contemporary, visually dynamic piece focusing on 2006 as a “year of action.” The review featured thematically arranged action: in schools (recycling), outside (environment), and within… Continued

Winner: Hard Rock International & Coyne PR Campaign: Hard Rock Launches Rocktober Breast Cancer Awareness Campaign For eight years, Hard Rock International has mounted a Rocktober campaign, aimed at raising awareness and funds for breast… Continued

Winner: City of Arlington, Texas Campaign: 2007 Clean Air Campaign In 2007, the City of Arlington, Texas, launched a Clean Air Campaign designed to educate the public on the importance of reducing air pollution. The… Continued

Winner: Vollmer Public Relations & Travelocity Campaign: Travelocity’s “Be a Hero–Go Zero” Travel companies may not seem like an obvious place to start if you want to reduce your carbon footprint–or vapor trail, as the… Continued

Winner: Trimedia Campaign: BT in Support of ChildLine The voices of children are often muted by unfortunate circumstances far beyond their control. This is the problem that the “Am I Listening?” initiative set out to… Continued

Winner: Ruder Finn & Liz Claiborne Campaign: Love Is Not Abuse Liz Claiborne has been a long-time advocate of ending domestic violence, but partnering with Ruder Finn allowed the company to expand its multifaceted Love… Continued

Winner: ChoicePoint Campaign: Privacy, Security and Consumer Communications In 2006, ChoicePoint execs faced the challenge of an increase in privacy and security breaches by completely revamping the way the company communicated. The main message was… Continued