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How To…Handle the Upcoming Oympics’ Image Crisis

April 28th, 2008 by

This summer, from Aug. 8-24, the 2008 Summer Olympics will be under way in China’s capital of Beijing. For the past several months, loud protests about China’s human rights violations, particularly in Tibet, have been… Continued

Tip Sheet: Crunch Time For Corporate Social Responsibility

April 21st, 2008 by

By James Wright As the economy continues to slow following the credit crunch and businesses tighten their belts, the world of corporate social responsibility (CSR) faces its toughest challenge to date. CSR has never had… Continued

Case Study: Media Relations And Skills-Based Volunteerism Come Together To Impact Communities Nationwide

April 21st, 2008 by

Company: Deloitte & Touche Agency: Cone Inc. Timeframe: 2007 Taking its philanthropic endeavors to a new level, Deloitte & Touche launched a program nine years ago that made volunteerism the chief attraction; however, in the… Continued

Quick Study: Marketers Fly Blind In Terms Of CRM; Americans Don’t Know What ‘Green’ Really Means; Choosing Vendors

April 21st, 2008 by

*Marketers Flying Blind: Marketers are leaving money on the table by not fully monetizing key relationships, according to the CMO Council’s recent study, “Business Gain From How You Retain.” The study, which evaluated where and… Continued

How To…Use LinkedIn As An Effective Business Tool

April 21st, 2008 by

Of the many business social networking sites that populate cyberspace, LinkedIn is by far the most often used by professionals across industries. It’s a little bit like MySpace for grown-ups–a place where you can post… Continued

Did You Know?

April 21st, 2008 by

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Community involvement should have broader business implications. 2. 92% of surveyed journalists believe that online newsrooms are important communications channels during crises.… Continued

Putting The Success In Succession Planning: Fostering Thought Leadership

April 21st, 2008 by

Succession planning isn’t limited to communications departments within Fortune 500 companies that have celebrity CEOs and a lot to lose when the CEOs leave. Whether you work for a nonprofit with a skeletal staff, a… Continued

Go Digital Or Go Home: Ramping Up Crisis Communications Online

April 21st, 2008 by

When American Airlines began grounding its fleet of M-80s on April 8, 2008, due to necessary wire inspections, travelers across the country collectively grumbled–loudly–about yet another crisis in the airline industry that precipitated massive delays… Continued

SEO: Avoiding A Lonely Death On The 37th Page Of Google Search Results

April 14th, 2008 by

Corporate communicators and nonprofit and agency execs are quick to talk about how to get the most out of digital channels, be they blogs, social networks or video-sharing platforms, but many still flounder when it… Continued

Tip Sheet: Building Relationships For Community Engagement

April 14th, 2008 by

By Jeff Julin “All business begins with the public permission and exists by public approval.” – Arthur W. Page The concept that the public confers a “license to operate” on an organization was true when… Continued