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Recently, PR News provided you with a crash course in all things SEO (see PRN 04-14-08); now it’s time for the master’s class. As the past article suggested, search engine optimization (SEO) and its kissing… Continued

It may or may not come as much of a shock that many Americans (48%, to be exact) erroneously believe that “green” products and services have a positive/beneficial impact on the environment when, in fact,… Continued

Company: Deloitte & Touche Agency: Cone Inc. Timeframe: 2007 Taking its philanthropic endeavors to a new level, Deloitte & Touche launched a program nine years ago that made volunteerism the chief attraction; however, in the… Continued

*Marketers Flying Blind: Marketers are leaving money on the table by not fully monetizing key relationships, according to the CMO Council’s recent study, “Business Gain From How You Retain.” The study, which evaluated where and… Continued

Of the many business social networking sites that populate cyberspace, LinkedIn is by far the most often used by professionals across industries. It’s a little bit like MySpace for grown-ups–a place where you can post… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Community involvement should have broader business implications. 2. 92% of surveyed journalists believe that online newsrooms are important communications channels during crises.… Continued

Succession planning isn’t limited to communications departments within Fortune 500 companies that have celebrity CEOs and a lot to lose when the CEOs leave. Whether you work for a nonprofit with a skeletal staff, a… Continued

When American Airlines began grounding its fleet of M-80s on April 8, 2008, due to necessary wire inspections, travelers across the country collectively grumbled–loudly–about yet another crisis in the airline industry that precipitated massive delays… Continued

By James Wright As the economy continues to slow following the credit crunch and businesses tighten their belts, the world of corporate social responsibility (CSR) faces its toughest challenge to date. CSR has never had… Continued

By Jeff Julin “All business begins with the public permission and exists by public approval.” – Arthur W. Page The concept that the public confers a “license to operate” on an organization was true when… Continued