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Remember when “viral” had anything but good connotations? It suggested unstoppable strains of the stomach flu and microscopic bugs crawling around a Petri dish. The same could be said for guerrilla tactics; being ambushed in… Continued

We may be in this midst of a recession–or, at the very least, a very unstable economy–but you wouldn’t know it based on the ever-growing number of small PR agencies that are giving the Edelmans… Continued

The evolution of the business landscape–aided and abetted largely by new digital technologies–has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything… Continued

In 2005 Rainbow Media Holdings chief Josh Sapan reorganized his company’s communications structure and named Ellen Kroner to run it as SVP.  She’s done that so well, she’s been named the CableFAXIES PR Executive of… Continued

By Mike Lawrence Consumers cannot enter a store, pick up a magazine or watch television today without encountering an environmental message emblazoned on a product or brand. But, unfortunately, as with all things trendy, the… Continued

Company: Consorta Hospital Network Timeframe: 2007 When sampling fine cuisine, one of the worst comments you can make is that it tastes like hospital food. Recently, that gastronomic stereotype was debunked by a national “Battle… Continued

*Fun Categories Rule Facebook: According to a May 1, 2008 breakdown of 23,160 Facebook applications, fun-based applications dominated reasons for use. Categories deemed “Just for Fun” had 9609 applications, followed by Gaming (approximately 2050), Sports… Continued

During the last six months, Warner Bros. has implemented a clever viral marketing campaign for the upcoming summer release The Dark Knight aimed at fans of the Batman franchise (the film is a sequel to… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Google + Yahoo = 61% of U.S. Online Ad Revenue. 2. ROI doesn’t always have to be about financial measures; sometimes it’s… Continued

By Curtis Hougland We are witnessing the arrival of data-driven PR. Finally, PR is measurable. The lack of effective measurement throughout PR’s history stems in part from its principal benefit–awareness. If you want to foster… Continued