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By Katie Paine You can tell a lot more about an organization’s culture by its response to a crisis than you can from its annual report. Earlier this year, planes from both Southwest Airlines and… Continued

A recession is upon us. Talent management has never been more challenging for senior leadership. Employees are overworked and underpaid. Businesses are fraught with scandal and corruption. New technologies make workers prisoners of their own… Continued

By Curtis Hougland We are witnessing the arrival of data-driven PR. Finally, PR is measurable. The lack of effective measurement throughout PR’s history stems in part from its principal benefit–awareness. If you want to foster… Continued

Company: Hasbro Inc. Agency: Litzky Public Relations, Fathom Communications Timeframe: 2006–2007 Over the past decade, Hasbro Inc. has been a major supporter of the Marine Corps Reserve Toys for Tots program, donating over $10 million… Continued

By Perry Yeatman Because of globalization, impacting today’s workforce requires even more managers and executives with international experience. Companies are increasingly sending Americans abroad, both to fill important roles in countries around the globe and… Continued

Company: Microsoft Agency: Waggener Edstrom Timeframe: 2006 For any brand, the impact of its messaging on consumers in the retail marketplace is of critical importance, particularly when a new product is being launched. When Microsoft… Continued

*The Mom Factor: Word of mouth (WOM) continues to play a growing role in successful communication strategies, and a study conducted by The BabyCenter and market research firm Keller Fay Group reveals one specific audience… Continued

This summer, from Aug. 8-24, the 2008 Summer Olympics will be under way in China’s capital of Beijing. For the past several months, loud protests about China’s human rights violations, particularly in Tibet, have been… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When dealing with an image crisis such as that of China and the upcoming Olympics, PR execs should shift messaging away from… Continued

Recently, PR News provided you with a crash course in all things SEO (see PRN 04-14-08); now it’s time for the master’s class. As the past article suggested, search engine optimization (SEO) and its kissing… Continued