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Company: Leading Brands Inc. Timeframe: Nov. 2007 – June 2008 Although there are many marketers who still harbor deep apprehension about running campaigns in the social networking sites, others have taken to it like proverbial… Continued

*Recession’s Impact on Small Businesses: Economic downturns have had inconsistent impacts on entrepreneurs and small business owners in the past; sometimes, they create a context in which behemoth businesses become crippled, thus allowing small potatoes… Continued

The Institute for Crisis Management recently released its annual Crisis Report, which detailed the state of business crises during 2007. Defined as “any problem or disruption that triggers negative stakeholder reactions that could impact the… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. According to a recent crisis report, management was the origin of 52% of past business crises. 2. To add legitimacy to your… Continued

What do lawyers and public relations professionals have in common? A lot, as it turns out. For starters, both serve to protect their clients and prevent damages, both in terms of financial and reputational capital.… Continued

By Marjorie Clifton “Millennial” has become a buzzword, but do its users really know what it means? The issues we face in the workplace are less about the generations and more about the use of… Continued

Company: UNICEF Agency: Droga5 Timeframe: 2007-2008 Like food, clothing and shelter, water is an essential resource, yet many the world over take it for granted–a tragedy, considering the fact that not having access to clean… Continued

*Leading Via Thought Leadership: The Expert’s Edge (McGraw-Hill, 2008), by Ken Lizotte, asserts that thought leaders–“the go-to authorities in their fields”–make more money than their competitors. The book, which cites strategies for obtaining thought-leadership status,… Continued

Most professionals can remember a time when they were home from college during a summer break and interning in an industry that was likely to become their career after graduation. These days, internships–or fellowships, or… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There are five levels of strategic giving. 2. Because heavy Internet users don’t acknowledge a difference between online and offline conversations, both… Continued