As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.
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The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed
October 17th, 2011 by PRNEWSThe 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed
October 17th, 2011 by PRNEWSAs these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.
Tip Sheet: Four Reasons to Be Antisocial on Social Networks
October 17th, 2011 by Beth HaikenWhile social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.
Data Point: The Top Corporate Citizens And Their Presence on Facebook
October 17th, 2011 by PRNEWSPR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.
Data Point: The Top Corporate Citizens And Their Presence on Facebook
October 17th, 2011 by PRNEWSPR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.
Quick Study: CMOs Can’t Get Grip on Digital/Social Platforms; Consumers Don’t See Value in Sharing Personal Data
October 17th, 2011 by PRNEWSâ–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study… Continued
Quick Study: CMOs Can’t Get Grip on Digital/Social Platforms; Consumers Don’t See Value in Sharing Personal Data
October 17th, 2011 by PRNEWSâ–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study… Continued
Charting the Industry: Digital Execs Stuck on Stale Social Metrics
October 17th, 2011 by PRNEWSSenior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.
Charting the Industry: Digital Execs Stuck on Stale Social Metrics
October 17th, 2011 by PRNEWSSenior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.
CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show
October 17th, 2011 by PRNEWSLooking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.