Subscription Content

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience.

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

â–¶ Corporate Citizenship Reporting Takes Off: More U.S. companies are formally reporting their corporate responsibility (CR) activities to stakeholders, finds a KPMG International analysis of CR reporting among the top 100 companies in 34 nations.… Continued

â–¶ Corporate Citizenship Reporting Takes Off: More U.S. companies are formally reporting their corporate responsibility (CR) activities to stakeholders, finds a KPMG International analysis of CR reporting among the top 100 companies in 34 nations.… Continued

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.