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â–¶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in… Continued

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

â–¶ Agency Optimism High: A Q4 2011 survey of member PR agencies by the Council of PR Firms finds that 70% reported that final 2011 revenues will be higher than those in 2010. Just 13%… Continued

â–¶ Agency Optimism High: A Q4 2011 survey of member PR agencies by the Council of PR Firms finds that 70% reported that final 2011 revenues will be higher than those in 2010. Just 13%… Continued

Six of the 10 U.S. companies with the best reputations as defined by media coverage are tech companies, according to PRIME Research data, exclusive to PR News.

Six of the 10 U.S. companies with the best reputations as defined by media coverage are tech companies, according to PRIME Research data, exclusive to PR News.