B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
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B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation
January 30th, 2012 by Mary BuhayB2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.
Case Study: Using Twitter, American Airlines Defuses Security Incident
January 30th, 2012 by Bill MiltenbergAfter receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.
PR News Poll: PR Pros to Use Texting in 2012 Campaigns
January 25th, 2012 by Bill MiltenbergPR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.
IBM No. 1 in the Top 10 2011 Corporate Reputation List Based on Media Coverage
January 23rd, 2012 by PRNEWSSix of the 10 U.S. companies with the best reputations as defined by media coverage are tech companies, according to PRIME Research data, exclusive to PR News.
IBM No. 1 in the Top 10 2011 Corporate Reputation List Based on Media Coverage
January 23rd, 2012 by PRNEWSSix of the 10 U.S. companies with the best reputations as defined by media coverage are tech companies, according to PRIME Research data, exclusive to PR News.
Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records
January 23rd, 2012 by Bill MiltenbergPR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.
As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?
January 23rd, 2012 by Scott Van CampAdvances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.
As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?
January 23rd, 2012 by Scott Van CampAdvances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.
Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
January 23rd, 2012 by Gary WellsDix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.