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In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.

Seven Things You Will Learn in This Week’s Issue of PR News  1. Some believe digital and social media has reduced the reliance on industry analysts for brand reputation efforts.  2. In 17 of 25 countries surveyed,… Continued

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

â–¶ Agency Optimism High: A Q4 2011 survey of member PR agencies by the Council of PR Firms finds that 70% reported that final 2011 revenues will be higher than those in 2010. Just 13%… Continued

Six of the 10 U.S. companies with the best reputations as defined by media coverage are tech companies, according to PRIME Research data, exclusive to PR News.

Six of the 10 U.S. companies with the best reputations as defined by media coverage are tech companies, according to PRIME Research data, exclusive to PR News.

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.