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â–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released… Continued

As a voice for marketing, communications pros must find points of agreement about what a brand stands for with their marketing counterparts.

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.

Corporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.

Corporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.

Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued