Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.
Subscription Content
PR Pros Must Hold Up a Mirror to Top Managers in Dysfunctional Organizations
February 6th, 2012 by Barbara LezotteCorporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.
PR Pros Must Hold Up a Mirror to Top Managers in Dysfunctional Organizations
February 6th, 2012 by Barbara LezotteCorporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.
Charting the Industry: Is the Blog Fading? Don’t Bet On It
February 6th, 2012 by Scott Van CampWhile a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.
Charting the Industry: Is the Blog Fading? Don’t Bet On It
February 6th, 2012 by Scott Van CampWhile a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.
Seven Things You Will Learn in This Week’s Issue of PR News
February 6th, 2012 by PRNEWS1. Jimmy Wales, co-founder of Wikipedia, believes that PR agencies have no business editing posts on the site. 2. The number of corporate blogs dropped from 50% of Inc. 500 companies in 2010 to 37%… Continued
Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results
February 6th, 2012 by Scott Van CampCompelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.
Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles
February 6th, 2012 by PRNEWSâ–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released… Continued
News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots
February 3rd, 2012 by PRNEWSOnce upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued
Facebook’s Message to Investors: Look to the Stars
February 2nd, 2012 by PRNEWSFacebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued