Subscription Content

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.

Alumni networks aren’t just for HR—they can also be the catalyst for new business and improved brand reputation.

1. In June 2012 LinkedIn was rocked by the theft of 6 million customer account passwords.  2. Samsung was named the most preferred consumer technology brand, ahead of Sony, HP and Apple.  3. Americans believe… Continued

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

â–¶ Green Habits Grow, But Consumer Trust Wilts: A May 2012 consumer survey from tissue paper company SCA and Harris Interactive shows that even during difficult economic times, 69% of American adults are buying green… Continued

â–¶ Green Habits Grow, But Consumer Trust Wilts: A May 2012 consumer survey from tissue paper company SCA and Harris Interactive shows that even during difficult economic times, 69% of American adults are buying green… Continued

As part of a PR campaign to reduce sugary drink consumption, Interlex Communications, the Center for Science in the Public Interest and Yale’s Rudd Center for Food Policy and Obesity partnered on a May 2012… Continued

As part of a PR campaign to reduce sugary drink consumption, Interlex Communications, the Center for Science in the Public Interest and Yale’s Rudd Center for Food Policy and Obesity partnered on a May 2012… Continued

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.