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Quick Study: Facebook Stickiness Proves to Be a Slippery Slope; CEOs Concerned About Identifying Future Leaders

June 25th, 2012 by

â–¶ Users Not Sticking Around on Facebook: Facebook has historically been a magnet for new users. It’s keeping them around and active that has proven to be more tricky (for more on this topic, see… Continued

Corporate PR Pros: Boards More Aware of PR Activities

June 25th, 2012 by

A June 2012 Grayling PR study shows that visibility of PR pros’ communications activity at the board level is up nearly 50%.

Corporate PR Pros: Boards More Aware of PR Activities

June 25th, 2012 by

A June 2012 Grayling PR study shows that visibility of PR pros’ communications activity at the board level is up nearly 50%.

How To Maximize PR Efforts to Be Best in Show

June 25th, 2012 by

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help.

How To Maximize PR Efforts to Be Best in Show

June 25th, 2012 by

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help.

B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

June 25th, 2012 by

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

June 25th, 2012 by

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point Index

June 18th, 2012 by

By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.

Quick Study: Samsung Tops Apple, Sony, HP as Preferred Tech Brand; Politics Driving Growing Trend of National Incivility

June 18th, 2012 by

â–¶ Samsung at Top of Tech Brand Mountain: Samsung is the most preferred consumer technology brand—at least in Europe and in the U.S.—ahead of Sony, HP and even Apple, according to the ConsumerMetrix Technology Brand… Continued

Hacking at LinkedIn Highlights PR’s Critical Role in Data Breaches

June 18th, 2012 by

Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts.