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With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help.

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

1. Autodesk sets a sustainability example for clients—using its energy efficiency software in its own buildings.  2. Less than one in 20 Facebook users who liked a brand’s page came back for a second time… Continued

If you need some PR help, remember to include the C-suite in the agency process.

Any successful rebrand begins with careful research: learning what your audiences like—and don’t like—about your offerings.

Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities.

By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.

â–¶ Samsung at Top of Tech Brand Mountain: Samsung is the most preferred consumer technology brand—at least in Europe and in the U.S.—ahead of Sony, HP and even Apple, according to the ConsumerMetrix Technology Brand… Continued

Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts.