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Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia

July 16th, 2012 by

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.

Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia

July 16th, 2012 by

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.

Tip Sheet: Star Search: Recruiting Top Young Talent Socially

July 16th, 2012 by

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media.

PR News Announces Platinum PR Awards Finalists

July 16th, 2012 by

This year’s awards feature a record number of categories and unmatched excellence among the entries.

Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

July 16th, 2012 by

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.

Seven Things You Will Learn in This Week’s Issue of PR News

July 16th, 2012 by

1. More than a third of PR pros polled say they report to their organization’s top leader.   2. Due to the excellence of the submissions, the PR News Platinum PR Awards features a record… Continued

PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’

July 16th, 2012 by

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.

Quick Study: Agency Health Improves as Billing Rates Rise; Journalists Relying More on Industry Insiders for New Stories

July 2nd, 2012 by

â–¶ Agency Billing Rates Increase: If you’re a PR agency, the following is good news; for their clients, the jury is out. The nation’s PR agencies increased their hourly rates slightly in 2011 according to… Continued

Seven Things You Will Learn in This Week’s Issue of PR News

July 2nd, 2012 by

1. In advance of the Supreme Court’s decision on the constitutionality of Obama’s Affordable Care Act, communicators crafted multiple messages to prepare for all outcomes. 2. The majority of journalists use Facebook and Twitter to… Continued

Case Study: PR Goes ‘On Air’ With Branded Radio Campaign to Support Fisher House Foundation and Military Families

July 2nd, 2012 by

The power of the airwaves proved to be an effective communications tool to raise money, awareness for the military housing organization.