1. More than a third of PR pros polled say they report to their organization’s top leader. 2. Due to the excellence of the submissions, the PR News Platinum PR Awards features a record… Continued
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PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’
July 16th, 2012 by Scott Van CampMore than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.
Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia
July 16th, 2012 by Marcia W. DiStaso and Marcus MessnerThe Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.
Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia
July 16th, 2012 by Marcia W. DiStaso and Marcus MessnerThe Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first.
Tip Sheet: Star Search: Recruiting Top Young Talent Socially
July 16th, 2012 by Sandra FathiIn hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media.
PR News Announces Platinum PR Awards Finalists
July 16th, 2012 by PRNEWSThis year’s awards feature a record number of categories and unmatched excellence among the entries.
Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic
July 16th, 2012 by Linda RomanelloThe world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.
Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F
July 2nd, 2012 by Katie PaineThe social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.
Quick Study: Agency Health Improves as Billing Rates Rise; Journalists Relying More on Industry Insiders for New Stories
July 2nd, 2012 by PRNEWSâ–¶ Agency Billing Rates Increase: If you’re a PR agency, the following is good news; for their clients, the jury is out. The nation’s PR agencies increased their hourly rates slightly in 2011 according to… Continued
Quick Study: Agency Health Improves as Billing Rates Rise; Journalists Relying More on Industry Insiders for New Stories
July 2nd, 2012 by PRNEWSâ–¶ Agency Billing Rates Increase: If you’re a PR agency, the following is good news; for their clients, the jury is out. The nation’s PR agencies increased their hourly rates slightly in 2011 according to… Continued