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Seven Things You Will Learn in This Week’s Issue of PR News

July 2nd, 2012 by

1. In advance of the Supreme Court’s decision on the constitutionality of Obama’s Affordable Care Act, communicators crafted multiple messages to prepare for all outcomes. 2. The majority of journalists use Facebook and Twitter to… Continued

Case Study: PR Goes ‘On Air’ With Branded Radio Campaign to Support Fisher House Foundation and Military Families

July 2nd, 2012 by

The power of the airwaves proved to be an effective communications tool to raise money, awareness for the military housing organization.

Management POV: Cultivate a Big Ideas Culture and Reward Success

July 2nd, 2012 by

Those in leadership positions have a responsibility to set the tone in their organizations by encouraging big ideas and celebrating when those ideas come to fruition.

Management POV: Cultivate a Big Ideas Culture and Reward Success

July 2nd, 2012 by

Those in leadership positions have a responsibility to set the tone in their organizations by encouraging big ideas and celebrating when those ideas come to fruition.

Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

July 2nd, 2012 by

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

How To Maximize PR Efforts to Be Best in Show

June 25th, 2012 by

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help.

How To Maximize PR Efforts to Be Best in Show

June 25th, 2012 by

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help.

B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

June 25th, 2012 by

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

June 25th, 2012 by

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way.

Seven Things You Will Learn in This Week’s Issue of PR News

June 25th, 2012 by

1. Autodesk sets a sustainability example for clients—using its energy efficiency software in its own buildings.  2. Less than one in 20 Facebook users who liked a brand’s page came back for a second time… Continued