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â–¶ Does This Mean More PR? Corporate America is questioning the return on its advertising investment, finds a study by Avidian Strategies. The survey of 1,900 business leaders in marketing and media also reveals that… Continued

A Bizrate study of U.S. shoppers who made online purchases in August shows that people like Pinterest for a number of reasons. Keep in mind, however, the study also found that 55% of Facebook’s audience… Continued

1. Be ready for change: The typical career span of a CEO is 41 months, or 3.4 years. (p. 1) 2. Nearly 50% of consumers have no specific brand in mind when they search on… Continued

Today “content creation” is the latest, greatest phrase heard ‘round the digital world. But much like a tree that falls in the forest, does content that social media users never see really exist? Well, it… Continued

As the father of 12- and 8-year-old daughters, most of my movie-going time these days is spent either watching something animated or the latest riveting flick featuring Justin Bieber or Katy Perry. One of my… Continued

â–¶ Financial Industry Still Faces Negativity: The Wall Street Reputation Study, launched by Makovsky and released in Oct. 2012, surveyed communications and marketing executives at financial services companies to determine the challenges they face and… Continued

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.

When the Economist Intelligence Unit asked executives in March 2012 to rate the value of data to different parts of their organization, marketing and communications emerged as one of the most important uses, trailing only… Continued

1. Promised Land, a movie about fracking premiering in Dec. 2012, is already attracting issues PR activity. (p. 1) 2. The best days of the week for a media tour? Tuesdays or Wednesdays. (p. 2)… Continued