Subscription Content

A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about.

A new study shows that the most engaging brands recognize the value of deep emotional attachment with their customers.

A new PR News/CAPRSA study asks key questions about planning and budgeting, and surprisingly, nearly 55% use an informal planning process.

â–¶ Content Marketing Takes Off: Business-to-consumer (B2C) communicators are heavily using—and significantly investing in—content marketing, says a new study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Pace. According to the study,… Continued

1. Nearly 55% of PR execs say their planning and budgeting process is largely informal. (p. 1) 2. Two-thirds of e-mails sent out for communications campaigns are irrelevant. (p. 1) 3. The top three Breakout… Continued

  1. The interactive—and jolting—Old Spice Muscle Music video earned 7.3 million views the first week of launch. (p. 2)   2. It’s wrong to equate CPMs (cost-per-thousand) with AVEs (advertising value equivalent). (p. 3)… Continued

â–¶ Companies Best in Community: IBM, Citi and AT&T took top honors in the first ranking of S&P 500 companies that best use their time, talent and resources to improve the quality of life in… Continued

While most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing.

You might think the re-election of Barack Obama would mean more of the same for communicators, but there’s plenty of work to do on a variety of issues.

â–¶ Creativity an Influential Force in Business: The C-Factors Survey, fielded by Allison+Partners and polling leading CEOs, CMOs and other senior executives, finds creativity as one of the most influential forces driving today’s global economy,… Continued