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You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory.

Communicated correctly both internally and externally, soft benefits can really benefit your brand.

â–¶ All the More Reason For a Mobile-Friendly Site: Smartphone owners are task-oriented, impatient and unforgiving of Web sites that do not provide a good mobile experience, says a study released in Sept. 2012 from… Continued

â–¶ All the More Reason For a Mobile-Friendly Site: Smartphone owners are task-oriented, impatient and unforgiving of Web sites that do not provide a good mobile experience, says a study released in Sept. 2012 from… Continued

According to data released in Sept. 2012 by Harris Interactive, a catchy headline is the top influencer on Americans’ likelihood to read an online or print article in full, though the inclusion of interesting pictures… Continued

According to data released in Sept. 2012 by Harris Interactive, a catchy headline is the top influencer on Americans’ likelihood to read an online or print article in full, though the inclusion of interesting pictures… Continued

It almost goes without saying, but Google is just about everywhere you turn. As business professionals, you most likely take its search capabilities for granted by now. And between the news about cars that drive… Continued

It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.

1. Of business owners who hired or tried to hire in the last three months, 37% report few or no qualified applicants for open positions. (p. 1) 2. Google Apps can perform multiple PR tasks… Continued

Buyers, not sales people, have the power these days. Here’s how to give your buyers the content they want.