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Quick Study: Coke Still No. 1 Brand, But Tech Giants Loom Large; CEOs Say Digital Drives Revenue, with Mobile Out Front

October 8th, 2012 by

â–¶ Just Like in 2011, Last Year, Coke is It: Coca-Cola remains the wor ld’s most valuable brand, but it is facing an increasingly strong challenge from Apple, with other technology brands breathing down its… Continued

Media Watch: Great Headlines, Photos Top Draws for Reading Online or Print Articles

October 1st, 2012 by

According to data released in Sept. 2012 by Harris Interactive, a catchy headline is the top influencer on Americans’ likelihood to read an online or print article in full, though the inclusion of interesting pictures… Continued

Media Watch: Great Headlines, Photos Top Draws for Reading Online or Print Articles

October 1st, 2012 by

According to data released in Sept. 2012 by Harris Interactive, a catchy headline is the top influencer on Americans’ likelihood to read an online or print article in full, though the inclusion of interesting pictures… Continued

Google Apps: Low-Cost (or No-Cost) In-the-Cloud Solutions for PR Tasks

October 1st, 2012 by

It almost goes without saying, but Google is just about everywhere you turn. As business professionals, you most likely take its search capabilities for granted by now. And between the news about cars that drive… Continued

Tip Sheet: Identifying and Nailing the Online Defamer

October 1st, 2012 by

It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.

Seven Things You Will Learn in This Week’s Issue of PR News

October 1st, 2012 by

1. Of business owners who hired or tried to hire in the last three months, 37% report few or no qualified applicants for open positions. (p. 1) 2. Google Apps can perform multiple PR tasks… Continued

How to Make Your B2B Content Buyer-Centric

October 1st, 2012 by

Buyers, not sales people, have the power these days. Here’s how to give your buyers the content they want.

There’s Nothing Like Soft Benefits To Keep and Attract Top Talent

October 1st, 2012 by

Communicated correctly both internally and externally, soft benefits can really benefit your brand.

Quick Study: Smartphone Users Unforgiving; Price of Green Products an Issue

October 1st, 2012 by

â–¶ All the More Reason For a Mobile-Friendly Site: Smartphone owners are task-oriented, impatient and unforgiving of Web sites that do not provide a good mobile experience, says a study released in Sept. 2012 from… Continued

Quick Study: Smartphone Users Unforgiving; Price of Green Products an Issue

October 1st, 2012 by

â–¶ All the More Reason For a Mobile-Friendly Site: Smartphone owners are task-oriented, impatient and unforgiving of Web sites that do not provide a good mobile experience, says a study released in Sept. 2012 from… Continued