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When it comes to clients and their agencies, there are stupid questions. Here’s how to avoid them.

While digital and social media has changed how audiences are reached, one thing remains constant: The messaging has to be spot on.

By the time President Obama and Republican challenger Mitt Romney took to the debate stage on Wednesday, Oct. 3, much had been written about their extensive preparation. Romney was reportedly holed up for days with… Continued

Frequent blogging is an essential component of any effective thought leadership program. A blog gives you the chance to present your ideas and promote your business, but it doesn’t do you much good if nobody… Continued

â–¶ Just Like in 2011, Last Year, Coke is It: Coca-Cola remains the wor ld’s most valuable brand, but it is facing an increasingly strong challenge from Apple, with other technology brands breathing down its… Continued

â–¶ Just Like in 2011, Last Year, Coke is It: Coca-Cola remains the wor ld’s most valuable brand, but it is facing an increasingly strong challenge from Apple, with other technology brands breathing down its… Continued

1. Two-thirds of B2B executives think social media is “extremely” or “very” important for stakeholder engagement. (p. 1) 2. “Backlinks” are votes of confidence in the quality of a blog’s content. (p. 2) 3.  CEOs… Continued

You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory.

For the month of August 2012, Yahoo!-ABC News came out on top with the biggest online audience, while CNN took second but was first in time spent per person—almost 37 minutes. Source: Nielsen

For the month of August 2012, Yahoo!-ABC News came out on top with the biggest online audience, while CNN took second but was first in time spent per person—almost 37 minutes. Source: Nielsen