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In a high-tech medical device industry, manufacturers are leaning more heavily than ever on cyberspace to boost their marketing efforts. A show of hands at last month’s annual meeting of the Medical Marketing Assn. (MMA)… Continued

An HMO that operates in the Inland Empire in California is in hot water for launching an advertising campaign that state health officials believe is inaccurate and negative. Long Beach-based Molina Medical Centers had been… Continued

Independent Health in Buffalo, N.Y., filed a trademark-infringement suit last month in U.S. District Court to stop Blue Cross and Blue Shield from using the word "Advantage" in advertising its new heath maintenance organization. The… Continued

Mitsubishi Motor Sales of America, which has opened a PR office in the Detroit area on Oct. 18, has promoted Kim Custer to director of public affairs and corporate communications. Other members of the new… Continued

Schwartz Communications Inc., a high-tech public relations agency headquartered in Wellesley, Mass., was named by Inc. Magazine to the 1996 Inc. 500 list of America’s fastest-growing, private companies. Schwartz’s 876 percent revenue growth over the… Continued

For a PR firm, it’s one thing (a good thing) to be flooded with client calls. It’s quite another (a challenging thing) to be approached by a client desperate to stave off negative publicity about… Continued

Nov. 5-7: Promotion Marketing Ass’n of America, "Basics of Promotion Marketing," Los Angeles, 212/420-1100. Nov. 5-8: Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-2555. Nov. 6: W. Glen Communications/New Media Forum, "Target Audiences Via… Continued

TV Newsrooms Up Their Staffs More than three out of four TV newsrooms increased their staffs in 1996, according to the News/Broadcast Network Inc., a public relations services company which has satellite windows to radio… Continued

Few PR executives ever rise to the top spot in their companies. One PR veteran who has, however, is Bob Harlan, president and CEO of the Green Bay Packers football team in Green Bay, Wis.… Continued

An effective marketing and public relations campaign, often running into millions of dollars, can skim funds from any company’s coffers. But fiscally wise, as well as business savvy, PR firms and the clients they represent… Continued