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MEDIA INSITE

January 20th, 1997 by

Editor’s Note: It’s no surprise that a (positive) placement in the Post will earn a PR practitioner some kudos, but this newspaper is known for having an almost impenetrable newsroom, and its staffers enjoy a… Continued

A VIRTUAL ROADSHOW ON THE INFORMATION SUPERHIGHWAY

January 20th, 1997 by

The chore of drumming up interest in new stock issues – an investor relations headache which typically involves a costly road show – can now be done more efficiently on the World Wide Web. Bb-NET… Continued

CORPORATE DOWNSIZING: SOME GOOD NEWS FOR PR AGENCIES

January 20th, 1997 by

The continuing nationwide trend toward corporate downsizing has resulted in a healthy shift for independent PR professionals and agencies seeing more special project work sent their way, according to two recent surveys. The recent American… Continued

DRUG MANUFACTURER’S CRISIS PLAN FOCUSES ON TOUTING SAFER, NEW DRUG

January 20th, 1997 by

Hoechst Marion Rousell, the Kansas City, Mo.-based manufacturer of the controversial drug Seldane which the Food & Drug Administration said Jan. 13 should be pulled off the market, hit on one of the key facets… Continued

GAVIN ANDERSON & CO. ACQUIRES MCDONOUGH & ASSOCIATES

January 13th, 1997 by

Gavin Anderson & Company, the U.S. subsidiary of corporate and financial comunications consulting firm Gavin Anderson & Company Worldwide Inc., recently acquired McDonough & Associates. Both firms are based in New York City. As part… Continued

BOHLE COMPANY OPENS SATELLITE OFFICE IN SAN FRANCISCO

January 13th, 1997 by

On Jan. 7, The Bohle Company, a technology PR firm headquartered in Los Angeles, opened a satellite office in San Francisco. The new business, at 545 Sansom St., Suite 800, will work with clients in… Continued

TOY COMPANY REENTERS MARKET WITH STRONG MEDIA CAMPAIGN

January 13th, 1997 by

After a prolonged absence from the kids’ toy market, Meccano, Inc., makers of Erector Set construction toys, had a public relations task with an unusual urgency. The Paris-based company had been absent from the U.S… Continued

MEDIA RELATIONS STILL A SHARP THORN IN INDUSTRY’S SIDE

January 13th, 1997 by

In the ongoing war between PR and the press lie the everyday battles that set media relations efforts back a notch. Take, for example, the case of Associated Press radio news reporter Margie Szaroleta, who… Continued

PR AGENCY INVITES ONLINE USERS TO CHOOSE SITE DESIGN

January 13th, 1997 by

IF YOU CAN’T decide what kind of graphics to put on your Web site, let your target audience make up your mind for you. After nine years in the PR and marketing business, that’s just… Continued

MEDIA INSIGHT: AP ALL NEWS RADIO

January 13th, 1997 by

EDITOR’S NOTE: Anyone with any media insight knows that the Associated Press is the source for a lot of the daily news Americans read, but it’s likely some PR execs and communicators forget that AP… Continued