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Marketers for Safeskin Corp. have crafted and launched a new campaign for powder-free latex surgical glove for U.S. physicians. Now, the San Diego-based manufacturer is selling the glove, known as the Safeskin 2000, in a… Continued

Physicians’ Online, Inc. (POL) unveiled earlier this month the release of the first Internet advertising technology with the functionality to display messages in a window separate from content pages and to target those messages by… Continued

Worried by the increasing substitution of wholesome mother’s milk with risky infant food formula, health activists met in Bangkok, Thailand, last month to find ways to better promote the natural way of baby feeding. The… Continued

Heeding the complaints of thousands of Americans confused about their health plans coverage, many HMO marketers and PR practitioners will be rewriting brochures and embarking on a campaign to better educate the public about their… Continued

A Denver hospital PR department retracted its critical press relaese of Olympic swimmer Amy Van Dyken for backing out of an appearance at a $150-a-plate charity dinner. Van Dyken, who was named as Sports Woman… Continued

While employers have moved four out of five workers into HMOs or PPOs, many still do not provide the preventive services that are the hallmark of managed care. One employer in five does not cover… Continued

Nearly nine of 10 hospitals and systems are engaged in community health improvement activities, and the degree of managed-c are penetration in their area seems to have little effect on those efforts. Those are two… Continued

Feb. 26-28, 1997. IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26. The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, Calif.… Continued

By teaching seniors with arthritis and their families to use the vast resources of cyberspace, public affairs practitioners at Searle Corp. have been able to promote their new Web site and further their mission of… Continued

Almost every healthcare public relations professional is aware that the use of alternative media is on the rise. Expert say the industry can no longer be constrained by the use of traditional media such as… Continued