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While in-home HIV tests promise 99.9 percent accuracy in detecting the AIDS virus, the prognosis for the companies marketing the kits is less clear-cut. First developed a decade ago, home HIV tests have faced fierce… Continued

Earlier this month, Hoechst Marion Rousell, the Kansas City, Mo.-based manufacturer of the antihistamine Seldane faced the threat of the Food & Drug Administration pulling its drug and instead came way as a winner by… Continued

Medical Marketing Jobs Are On The Rise Medical marketing, sales and business development job openings became more plentiful during the past three to six months, the publisher of "Medical Industry Employment Opportunities" reported last week.… Continued

When advertising executives for Tampa General Healthcare found out nearly a year ago that the hospital was the first one in the country to offer extra days of rest for new mothers — they had… Continued

Feb. 26-28 -IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26 – The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, Calif.… Continued

Pinkham Named to Succeed Hoewing as PAC CEO Douglas G. Pinkham, now executive director of communications at the American Gas Association, Arlington, Va., will become president of the Public Affairs Council (PAC), Washington D.C., and… Continued

In this issue, the Image Patrol examines how McDonald’s handled the McLibel trial in England and how Signet Bank handled a major bank fraud. If you’d like to submit your crisis to the Image Patrol,… Continued

When a product in serious danger of extinction becomes the object of praise nationwide, there is a lesson to be learned for PR practitioners. Here’s the tale of the misunderstood "drink box," whose reputation as… Continued

January 22-23: Ragan Communications & International Association of Business Communicators (IABC), "How to Communicate Effectively during Downsizing, Reengineering and Restructuring," Chicago, 800/878-5331. January 22-25: American Association of Advertising Agencies, "Executive Leadership Program," Santa Monica, Calif.,… Continued

Study Shows Corporations More Devoted Than Agencies To Web PR agencies take note: A study, commissioned by The Dilenschneider Group, New York, found that corporations spend more money on Internet PR than do their agencies.… Continued