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When the New York-based PR shop Noonan/Russo Communications was vying in January 1995 to win an account to promote a drug manufactured by Rhone-Poulenc Rorer to treat bed wetting, those who worked on the competitive… Continued

Forgot to make your New Year’s resolutions before 1996 faded away? Not to worry. There’s still plenty of time this year to capitalize on the marketing communications opportunities presented by managed care. True, things aren’t… Continued

While in-home HIV tests promise 99.9 percent accuracy in detecting the AIDS virus, the prognosis for the companies marketing the kits is less clear-cut. First developed a decade ago, home HIV tests have faced fierce… Continued

Earlier this month, Hoechst Marion Rousell, the Kansas City, Mo.-based manufacturer of the antihistamine Seldane faced the threat of the Food & Drug Administration pulling its drug and instead came way as a winner by… Continued

Editor’s Note: It’s no surprise that a (positive) placement in the Post will earn a PR practitioner some kudos, but this newspaper is known for having an almost impenetrable newsroom, and its staffers enjoy a… Continued

The chore of drumming up interest in new stock issues – an investor relations headache which typically involves a costly road show – can now be done more efficiently on the World Wide Web. Bb-NET… Continued

The continuing nationwide trend toward corporate downsizing has resulted in a healthy shift for independent PR professionals and agencies seeing more special project work sent their way, according to two recent surveys. The recent American… Continued

Hoechst Marion Rousell, the Kansas City, Mo.-based manufacturer of the controversial drug Seldane which the Food & Drug Administration said Jan. 13 should be pulled off the market, hit on one of the key facets… Continued

Pinkham Named to Succeed Hoewing as PAC CEO Douglas G. Pinkham, now executive director of communications at the American Gas Association, Arlington, Va., will become president of the Public Affairs Council (PAC), Washington D.C., and… Continued

In this issue, the Image Patrol examines how McDonald’s handled the McLibel trial in England and how Signet Bank handled a major bank fraud. If you’d like to submit your crisis to the Image Patrol,… Continued