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In the long line of recent technology-enhanced job tools making PR practitioners’ lives a tad bit easier, comes this: At the close of last year, Business Wire unveiled its BW Connect, a software system which… Continued

As quality-of-life issues become more prevalent in the workforce, one marcom company is looking at holidays in 1997 in a new way: Stamford, Conn.-based Marquardt & Roche is allowing its employees to select what 11… Continued

Boston’s Cone Communications is increasing its cause-related marketing practice by appointing a senior director, Mark Feldman, and an account manager, Risa Sherman. The team was created to help Cone expand its expertise and capabilities as… Continued

Gavin Anderson & Company, the U.S. subsidiary of corporate and financial comunications consulting firm Gavin Anderson & Company Worldwide Inc., recently acquired McDonough & Associates. Both firms are based in New York City. As part… Continued

On Jan. 7, The Bohle Company, a technology PR firm headquartered in Los Angeles, opened a satellite office in San Francisco. The new business, at 545 Sansom St., Suite 800, will work with clients in… Continued

After a prolonged absence from the kids’ toy market, Meccano, Inc., makers of Erector Set construction toys, had a public relations task with an unusual urgency. The Paris-based company had been absent from the U.S… Continued

In the ongoing war between PR and the press lie the everyday battles that set media relations efforts back a notch. Take, for example, the case of Associated Press radio news reporter Margie Szaroleta, who… Continued

A Denver hospital PR department retracted its critical press relaese of Olympic swimmer Amy Van Dyken for backing out of an appearance at a $150-a-plate charity dinner. Van Dyken, who was named as Sports Woman… Continued

While employers have moved four out of five workers into HMOs or PPOs, many still do not provide the preventive services that are the hallmark of managed care. One employer in five does not cover… Continued

Nearly nine of 10 hospitals and systems are engaged in community health improvement activities, and the degree of managed-c are penetration in their area seems to have little effect on those efforts. Those are two… Continued