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On Jan. 7, The Bohle Company, a technology PR firm headquartered in Los Angeles, opened a satellite office in San Francisco. The new business, at 545 Sansom St., Suite 800, will work with clients in… Continued

After a prolonged absence from the kids’ toy market, Meccano, Inc., makers of Erector Set construction toys, had a public relations task with an unusual urgency. The Paris-based company had been absent from the U.S… Continued

In the ongoing war between PR and the press lie the everyday battles that set media relations efforts back a notch. Take, for example, the case of Associated Press radio news reporter Margie Szaroleta, who… Continued

IF YOU CAN’T decide what kind of graphics to put on your Web site, let your target audience make up your mind for you. After nine years in the PR and marketing business, that’s just… Continued

EDITOR’S NOTE: Anyone with any media insight knows that the Associated Press is the source for a lot of the daily news Americans read, but it’s likely some PR execs and communicators forget that AP… Continued

Former legislative clinton staffer joins ketchum Jim Weber, most recently special assistant for legislative affairs and special associate counsel to President Clinton, joined Ketchum PR Jan. 2 as senior vice president in its Washington, D.C.… Continued

January 14: New York Women in Communications Inc., "Nothing is Wasted: Changing Streams in Mid-Career," New York, 212/661-4737. January 15-16: International Quality & Productivity Center, "Restructuring Internal Communication to Drive Radical Change," San Francisco, 800/420-2145.… Continued

Feb. 26-28, 1997. IABC and Ragan Communications will hold the 1997 "Health Care Communicators Conference." Washington, D.C. 800/878-5331. March 23-26. The 1997 Annual Conference of the Alliance for Healthcare Strategy and Marketing. San Francisco, Calif.… Continued

By teaching seniors with arthritis and their families to use the vast resources of cyberspace, public affairs practitioners at Searle Corp. have been able to promote their new Web site and further their mission of… Continued

Almost every healthcare public relations professional is aware that the use of alternative media is on the rise. Expert say the industry can no longer be constrained by the use of traditional media such as… Continued