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NCI Makes Latest Mammography Recommendation For those of you trying to keep track of the ongoing debate about the need for mammograms for women in their 40’s, the National Cancer Institute, a department of the… Continued

At Sarasota Memorial Hospital, a picture – or rather 30 minutes worth of pictures on video – was worth more than all the words in the typical institutional annual report. The award-winning video, produced to… Continued

Two sparring PR firms in Atlanta have settled their differences out of court last week, two days before their scheduled trial. Attorneys for Manning, Selvage & Lee and Jackson Spalding Ledlie, both multimillion-dollar PR houses… Continued

Record Number of Entries in for Silver Anvils It appears the New York-based Public Relations Society of America’s PR for its annual Silver Anvil awards was right on the mark this year. The PRSA, which… Continued

PR NEWS will be launching a new feature focusing on annual reports. We’re going to review the best of ’em and the worst of ’em and offer readers tips and strategies to enhance their next… Continued

With an increasing number of journalists turning to e-mail for story leads and ideas, PR execs are increasingly using that tack to contact them. A new directory may help facilitate that process. Direct Contact Publishing,… Continued

It’s no secret that it’s difficult to get attention in New York, but Maytag hit the jackpot when its Chicago PR house Leo Burnett Co. rented a movie theater at the Lincoln Center in New… Continued

30 Rockefeller Plaza Suite 800 E New York, N.Y. 10112 Phone 212/506-3288 Editor’s Note: It’s worth your while to put this show on your PR target list for several reasons: it’s not the typical morning… Continued

April 1: Public Relations Society of America National Capital Chapter, "PRSA National Environmental Conference," Washington, D.C., 703/641-1100. April 4-5: Society of Professional Journalists, "Region 5 Conference," Southbend, Ind., 317/653-3333. April 6-11: Columbia Business School, "Sales… Continued

For public affairs agencies and government organizations, the Internet has become a helping hand that extends the reach of their messages and, in many cases, saves them immeasurable time. In short, it’s a necessary PR… Continued