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Times Mirror Square Los Angeles, Calif. 90053 Phone: 213/237-5000 Editor’s Note: The L.A. Times is the toughest media oulet we’ve tried to penetrate thus far. Getting editors’ phone numbers is like pulling teeth. Also, once… Continued

Without question, one of the most highly publicized and closely watched lawsuits of late has been Food Lion and ABC’s ongoing battle over an ABC report about conditions in Food Lion stores based on journalists… Continued

Out of all the publicly traded companies selling off stock to individual and institutional investors, vying for investors’ money and the media’s attention, how can the small fish survive in the sea of Wall Street… Continued

Here’s a PR campaign we thought was an impressive feat, pun intended. To coincide with the annual conference of the National Association of Broadcaster (which opens today in Las Vegas), Los Angeles PR agency Skip… Continued

Can you remember the days before e-mail? Pagers? Computer spell-check? It seems like ages ago, but really, these technology tools became mainstream only within the past three to four years. While PR professionals are glad… Continued

June 11-13: The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131. June 16-19: Disease Management Congress: Effective Disease Prevention & Health Promotion Strategies. National Managed… Continued

While online advertising is becoming a conventional way to market healthcare services, Web site sponsorships are another business opportunity marketers should consider. For example, on March 4, 1997, Nashville-based Columbia/HCA Healthcare Corp. [COL] (http://www.columbia.net), in… Continued

A single, unusual death in a hospital can sometimes put it into a crisis management mode, so one can imagine the intense situation when a small facility experiences dozens of such deaths in one year.… Continued

SAN FRANCISCO – From personal computers to trendy salad greens, California has a reputation as a market innovator. With its Access+ health plan, another company from the Sunshine State – Blue Shield of California -… Continued

SAN FRANCISCO – When you think of John Deere, what comes to mind? Tractors? Lawnmowers? Grain? Feed? SHMOs? As anyone familiar with the Nike, Nabisco, or Netscape logos will attest, brand identification is a desirable… Continued