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The Avon Lady has come a long way from the days of door-to-door pitches for blush and mascara. Now, she’s wearing a pink ribbon and touting something with more impact: breast cancer awareness. Avon Products… Continued

April 7: New York Women in Communications, "Achieving Total Well-Being in Turbulent Times," New York, 212/661-4737. April 7: Effective Communications Group, "Effective Feature Writing Seminar," Tampa, Fla., 201/444-3147. April 7-8: Public Affairs Council, "Massachusetts State… Continued

A surprising number of communication execs do not have external e-mail and their companies do not have a corporate intranet. That’s according to the "Corporate Communications Benchmark 1997" study – based on responses from communication… Continued

Online Middleberg Launches Online Unit Middleberg & Associates, New York, launched March 31 its new online unit, Middleberg Interactive, to serve clients relying on new technologies and interactive communications. The new division will provide online… Continued

Times Mirror Square Los Angeles, Calif. 90053 Phone: 213/237-5000 Editor’s Note: The L.A. Times is the toughest media oulet we’ve tried to penetrate thus far. Getting editors’ phone numbers is like pulling teeth. Also, once… Continued

Children Recall More of What They See Than Read If you want to make an impact with children, seeing is remembering, according to a new study published in the American Psychological Association’s (APA) Journal of… Continued

NCI Makes Latest Mammography Recommendation For those of you trying to keep track of the ongoing debate about the need for mammograms for women in their 40’s, the National Cancer Institute, a department of the… Continued

At Sarasota Memorial Hospital, a picture – or rather 30 minutes worth of pictures on video – was worth more than all the words in the typical institutional annual report. The award-winning video, produced to… Continued

June 11-13: The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131. June 16-19: Disease Management Congress: Effective Disease Prevention & Health Promotion Strategies. National Managed… Continued

While online advertising is becoming a conventional way to market healthcare services, Web site sponsorships are another business opportunity marketers should consider. For example, on March 4, 1997, Nashville-based Columbia/HCA Healthcare Corp. [COL] (http://www.columbia.net), in… Continued