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With an increasing number of journalists turning to e-mail for story leads and ideas, PR execs are increasingly using that tack to contact them. A new directory may help facilitate that process. Direct Contact Publishing,… Continued

It’s no secret that it’s difficult to get attention in New York, but Maytag hit the jackpot when its Chicago PR house Leo Burnett Co. rented a movie theater at the Lincoln Center in New… Continued

30 Rockefeller Plaza Suite 800 E New York, N.Y. 10112 Phone 212/506-3288 Editor’s Note: It’s worth your while to put this show on your PR target list for several reasons: it’s not the typical morning… Continued

April 1: Public Relations Society of America National Capital Chapter, "PRSA National Environmental Conference," Washington, D.C., 703/641-1100. April 4-5: Society of Professional Journalists, "Region 5 Conference," Southbend, Ind., 317/653-3333. April 6-11: Columbia Business School, "Sales… Continued

This week, we look at two incidents that highlight issues of cultural diversity. The first is Reebok and how its embarrasing choice of the name "Incubus" for a sneaker triggered a flood of jokes, and… Continued

Lisa Manahan has been promoted from PR director to communications director at Ambit Marketing Communications, Fort Lauderdale. (Ambit, 954/462-1111) CTIA named Jeffrey Nelson as its director of news media relations. Nelson was VP at Nichols-Denzenhall… Continued

Many people outside of the New York fashion scene may not know that the fashion industry cares about much more than just giving consumers something to wear. The Council of Fashion Designers of America, (CFDA)… Continued

April 2-4: Softbank Exposition & Conference Company, "JavaOne: Sun’s Worldwide Jave Developer Conference," San Francisco, 415/578-6900. April 4: Effective Communications Group, "Effective Feature Writing Seminar," Princeton, N.J., 201/444-3147. April 6-11: Columbia Business School, "Sales Management,"… Continued

Wirthlin Woldwide Ventures Into Singapore with Alliance Singapore, one of the hottest growing PR markets (See PR NEWS, Feb. 10, 1997), has attracted a leading international strategic research and consulting firm: Wirthlin Wordlwide. The office… Continued

For those PR practitioners who have been rebuffed by disinterested journalists, PR NEWS offers this look at what one PR practitioner went through after pitching a story to the Reno Gazette-Journal. What follows is Reno-based… Continued