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Nine out of 10 people who responded to a recent survey about corporate communications believe corporate leadership recognizes the value of a strong corporate reputation and eight in 10 believe a strong corporate culture and… Continued

Peter Kenderdell, executive director of programs for the Public Affairs Council, Washington, D.C., has been promoted to VP. The move was triggered by president Raymond L. Hoewing’s recent retirement and Douglas G. Pinkham’s transition to… Continued

Maximizing the World Wide Web as a key place to establish a rapport and relationship with the media can be a tricky thing: On the Internet, you can keep journalists abreast ofwhat your organization or… Continued

Executives at Ruder Finn, a 50-year-old New York PR house, were faced with an unusual challenge when they learned March 20 that a Ruder Finn senior VP and a former account representative were charged with… Continued

April 2-4: Softbank Exposition & Conference Company, "JavaOne: Sun’s Worldwide Jave Developer Conference," San Francisco, 415/578-6900. April 4: Effective Communications Group, "Effective Feature Writing Seminar," Princeton, N.J., 201/444-3147. April 6-11: Columbia Business School, "Sales Management,"… Continued

Wirthlin Woldwide Ventures Into Singapore with Alliance Singapore, one of the hottest growing PR markets (See PR NEWS, Feb. 10, 1997), has attracted a leading international strategic research and consulting firm: Wirthlin Wordlwide. The office… Continued

For those PR practitioners who have been rebuffed by disinterested journalists, PR NEWS offers this look at what one PR practitioner went through after pitching a story to the Reno Gazette-Journal. What follows is Reno-based… Continued

220 E. 42nd Street, 9th Floor New York, N.Y. 10017-5806 Phone: 212/210-0100 Editor’s Note: As PR increasingly becomes meshed with advertising and marketing, PR practitioners are getting a first-hand view of how these other disciplines… Continued

Despite the benefits of being able to bring the office home, some aspects of the corporate environment simply can’t be shared by a homebound telecom-muter. So what does this mean for in-house PR or communications… Continued

CIGARSir International, a division of The Critical Solutions Group Companies, surely wanted to make friends – not enemies – when it announced March 12 that it planned to donate to cancer research organizations 3 cents… Continued