NEW YORK – When one of the country’s largest financial institutions operated by blacks went public, it made good sense to its depositors and other interested investors to buy shares at the IPO price. Historically… Continued
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Civic Internship Programs Boost Community Relationships
April 14th, 1997 by PRNEWSConsidering the controversial, emotionally loaded issues tied to the healthcare industry, it’s difficult for local industry leaders, decision-makers and influencers to fully understand how the medical system operates – unless they see it firsthand. With… Continued
Creating A Hotline To Journalists
April 14th, 1997 by PRNEWSWith all the Internet and related technology products in the marketplace, it’s a PR challenge to have yours stand out in a swarm of thousands. But one Upper Montclair, N.J.-based PR company, The Bender-Hammerling Group… Continued
1997 Big Apple Awards Winners
April 14th, 1997 by PRNEWSThe New York Chapter of the Public Relations Society of America last week provided PR NEWS with the 1997 winners of the Big Apple Awards. The only winner not yet disclosed is the "Best of… Continued
PR People: New Hires/Promotions
April 7th, 1997 by PRNEWSKetchum PR’s Executive VP Robert Feldman will become president and CEO of Grey Advertising’s worldwide PR company, the GCI Group, beginning April 14. Feldman replaces Jack Bergen, who left GCI to join Westinghouse/CBS. (Ketchum, 212/546-2422)… Continued
Avon’s Grassroots PR Raises Awareness & Dollars
April 7th, 1997 by PRNEWSThe Avon Lady has come a long way from the days of door-to-door pitches for blush and mascara. Now, she’s wearing a pink ribbon and touting something with more impact: breast cancer awareness. Avon Products… Continued
PR & Marketing Calendar
April 7th, 1997 by PRNEWSApril 7: New York Women in Communications, "Achieving Total Well-Being in Turbulent Times," New York, 212/661-4737. April 7: Effective Communications Group, "Effective Feature Writing Seminar," Tampa, Fla., 201/444-3147. April 7-8: Public Affairs Council, "Massachusetts State… Continued
Fast Facts: Cyber PR
April 7th, 1997 by PRNEWSA surprising number of communication execs do not have external e-mail and their companies do not have a corporate intranet. That’s according to the "Corporate Communications Benchmark 1997" study – based on responses from communication… Continued
News: Industry Wrap-Up
April 7th, 1997 by PRNEWSOnline Middleberg Launches Online Unit Middleberg & Associates, New York, launched March 31 its new online unit, Middleberg Interactive, to serve clients relying on new technologies and interactive communications. The new division will provide online… Continued
Media Insight: Los Angeles Times
April 7th, 1997 by PRNEWSTimes Mirror Square Los Angeles, Calif. 90053 Phone: 213/237-5000 Editor’s Note: The L.A. Times is the toughest media oulet we’ve tried to penetrate thus far. Getting editors’ phone numbers is like pulling teeth. Also, once… Continued