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Industry Wrap-Up

April 14th, 1997 by

Awards Edelman Claims Marcom Internet PR Award Edelman PR Worldwide’s interactive division in Chicago was awarded Best PR on the Internet at the 6th Annual Marcom Awards April 7 during the National Association of Broadcasters… Continued

Omnicom Signs Letter Of Intent To Buy Fleishman-Hillard

April 14th, 1997 by

The Omnicom Group Inc., New York, which already owns Porter Novelli and Ketchum PR, entered into a letter of intent April 9 to buy Fleishman-Hillard to "create the largest global PR group." Omnicom, a worldwide… Continued

Betting On Electronic Delivery To Reach Shareholders

April 14th, 1997 by

Investor relations professionals seeking ways to reach shareholders and others with financial interests are turning to the Interet, according to a recent benchmark study. The study, "Corporate Communications Benchmark 1997," reveals that more than 50… Continued

Food Lion Continues To Defend Its PR

April 7th, 1997 by

Without question, one of the most highly publicized and closely watched lawsuits of late has been Food Lion and ABC’s ongoing battle over an ABC report about conditions in Food Lion stores based on journalists… Continued

How Ir Executives Help Small Cap Cos. Compete In The Stock Market Game

April 7th, 1997 by

Out of all the publicly traded companies selling off stock to individual and institutional investors, vying for investors’ money and the media’s attention, how can the small fish survive in the sea of Wall Street… Continued

From The PR News Files

April 7th, 1997 by

Here’s a PR campaign we thought was an impressive feat, pun intended. To coincide with the annual conference of the National Association of Broadcaster (which opens today in Las Vegas), Los Angeles PR agency Skip… Continued

Technology: Master It, Use It – Don’t Be Mastered

April 7th, 1997 by

Can you remember the days before e-mail? Pagers? Computer spell-check? It seems like ages ago, but really, these technology tools became mainstream only within the past three to four years. While PR professionals are glad… Continued

Spokespeople At Government Agencies And Hospitals Limited By Regulations

April 7th, 1997 by

In the private business world, PR professionals aren’t always permitted by senior-level executives to be as open as they may want when a press query comes in. Yet PR execs in the government, legal and… Continued

PR People: New Hires/Promotions

April 7th, 1997 by

Ketchum PR’s Executive VP Robert Feldman will become president and CEO of Grey Advertising’s worldwide PR company, the GCI Group, beginning April 14. Feldman replaces Jack Bergen, who left GCI to join Westinghouse/CBS. (Ketchum, 212/546-2422)… Continued

Avon’s Grassroots PR Raises Awareness & Dollars

April 7th, 1997 by

The Avon Lady has come a long way from the days of door-to-door pitches for blush and mascara. Now, she’s wearing a pink ribbon and touting something with more impact: breast cancer awareness. Avon Products… Continued