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Best Healthcare PR And Marketing Campaigns Push The Envelope

April 17th, 1997 by

Entries for our first annual "Healthcare PR & Marketing News Contest for the Best PR and Marketing Campaigns of 1996" were nothing short of phenomenal. Our panel of journalists and marketers developed a renewed appreciation… Continued

Repairing Investor Confidence

April 14th, 1997 by

NEW YORK – When one of the country’s largest financial institutions operated by blacks went public, it made good sense to its depositors and other interested investors to buy shares at the IPO price. Historically… Continued

Civic Internship Programs Boost Community Relationships

April 14th, 1997 by

Considering the controversial, emotionally loaded issues tied to the healthcare industry, it’s difficult for local industry leaders, decision-makers and influencers to fully understand how the medical system operates – unless they see it firsthand. With… Continued

Creating A Hotline To Journalists

April 14th, 1997 by

With all the Internet and related technology products in the marketplace, it’s a PR challenge to have yours stand out in a swarm of thousands. But one Upper Montclair, N.J.-based PR company, The Bender-Hammerling Group… Continued

1997 Big Apple Awards Winners

April 14th, 1997 by

The New York Chapter of the Public Relations Society of America last week provided PR NEWS with the 1997 winners of the Big Apple Awards. The only winner not yet disclosed is the "Best of… Continued

Expansions/Address Changes

April 14th, 1997 by

Technology communications agency FitzGerald Communications Inc. opened April 7 a Santa Clara, Calif. office. The address is: Techmart Building, 5201 Great America Parkway, Suite 320, Santa Clara, Calif. 95054; phone: 408/562-6324; fax: 408/562-6323. The PR… Continued

Postal Service Targets Employees With New Communication Systems

April 14th, 1997 by

The U.S. Postal Service’s $9.1 million project that will bring TV monitors to 380 USPS locations is more than a venture into progressive employee communications. It’s proof that if you don’t become the lead messenger… Continued

Industry Wrap-Up

April 14th, 1997 by

Awards Edelman Claims Marcom Internet PR Award Edelman PR Worldwide’s interactive division in Chicago was awarded Best PR on the Internet at the 6th Annual Marcom Awards April 7 during the National Association of Broadcasters… Continued

Omnicom Signs Letter Of Intent To Buy Fleishman-Hillard

April 14th, 1997 by

The Omnicom Group Inc., New York, which already owns Porter Novelli and Ketchum PR, entered into a letter of intent April 9 to buy Fleishman-Hillard to "create the largest global PR group." Omnicom, a worldwide… Continued

Betting On Electronic Delivery To Reach Shareholders

April 14th, 1997 by

Investor relations professionals seeking ways to reach shareholders and others with financial interests are turning to the Interet, according to a recent benchmark study. The study, "Corporate Communications Benchmark 1997," reveals that more than 50… Continued