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How Hormel Foods Corp. is protecting one of its major trademarks underscores the delicate balance between protecting your brand and understanding the power of the public domain. And how crucial it is to find strategies… Continued

It’s occurred to many companies recently that placing their products into schools is a great way to promote visibility of their product and develop brand loyalty among teachers and kids. It’s also an excellent way… Continued

Jan. 13: "Workshop: When You Are The Spokesman," Public Relations Society of America – National Capital Chapter, Capitol Hilton, Washington, D.C., 703/691-9212, http://www.prsa.org. Jan. 13-15: "The 1998 Summit on Linking Career Development with the New… Continued

On the IR Front Financials – Not Technology – Tops Corp. Comms. Concerns Corporate financial health will be the reigning concern for corporate communicators in the next several years, with issues as pressing as corporate… Continued

Canadian Broadcast Corp. CBC Network TV News: P.O. Box 500, Station A, Toronto, Ontario, Canada M5W1E6 Editor’s Note: Everyday, Canadian Broadcast Corp. TV is the source of news for millions across the globe and because… Continued

Quality Initiatives The Nation’s Top 100 Hospitals Named for 1997 The 1997 list of the nation’s top 100 hospitals were released earlier this month by William M. Mercer, an Atlanta-based human resource consulting firm and… Continued

January 12-14 Integrated Healthcare Symposium’s Governing Integrated Healthcare Systems. Naples, Fla. 909/336-1567. January 22 Medical Marketing Association’s Regional Conference. Cambridge, Mass. 415/764-4807. March 29-April 1 The Alliance for Healthcare Strategy and Marketing’s 1998 Annual Conference.… Continued

A new online interactive survey that targets the home care and hospice industry is available via a collaborative effort between MSB Associates, Interactive Solutions (Needham, Mass.) and IBM Global Healthcare (Boston). The survey of more… Continued

For Jerry Franz, national VP of communications and programs for the American Diabetes Association, getting local and national reporters fully prepped on new studies and major research findings ideally requires a 10-day lead time. When… Continued

To boost childhood immunization rates in Sacramento, Calif. beyond the state’s 53% norm, Blue Cross of California’s (BCC) developed a multi-level immunization program that led to 62% of its 2-year-olds getting immunized. The innovative program,… Continued