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If you spend a lot of time laboring over the content of your annual report and haven’t been sold on the power of photography, it’s time to rethink that take: According to Potlatch Corp., which… Continued

Opportunity doesn’t "knock" at trade shows and conferences for PR pros, it bangs you over the head and yells "Come and get it!" Top media and highly sought-after thought leaders are all there as a… Continued

On the Radar Screen Southwest Heads List of ‘Best Cos. to Work For’ If you’re in PR, this is the kind of media attention you dream of: recognition that comes without the painstaking effort of… Continued

How Hormel Foods Corp. is protecting one of its major trademarks underscores the delicate balance between protecting your brand and understanding the power of the public domain. And how crucial it is to find strategies… Continued

To boost childhood immunization rates in Sacramento, Calif. beyond the state’s 53% norm, Blue Cross of California’s (BCC) developed a multi-level immunization program that led to 62% of its 2-year-olds getting immunized. The innovative program,… Continued

Hospital Stays Are Shorter in Low Managed Care Markets Bottomline-savvy executives in low managed care markets can be encouraged by a new book on length of stays published by The Center for Healthcare Industry Performance… Continued

WASHINGTON, D.C.- A new survey recently confirmed that the media is the primary source for health and medical information for many consumers and found that one in three Americans crave more information. Given this growing… Continued

The Hot Issue Could Be a Cold Shoulder From the Public Rick Wade, senior VP for communications at the American Hospital Association, 202/626-2339 Expect to see healthcare issues in the public spotlight – in the… Continued

The Washington Post 1150 15th Street, N.W. Washington, D.C. 20071-0002 Editor’s note: For a top daily that cranks out some of the country’s most respected and widely read health and medical news, Washington Post editors… Continued

We are now accepting entries for our second annual Healthcare PR & Marketing News contest for the best PR and marketing campaigns of 1997. If you’ve got a campaign that exceeded its goals and wowed… Continued