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5 Tips For Opposition Damage Control Every organization that provides or deals with healthcare is a potential target of an angry advocacy group – from People for the Ethical Treatment of Animals to an organization… Continued

Charged with packaging the most intriguing results from the Durex Global Sex Survey, Manning Selvage & Lee (Atlanta office) armed the media with these sexy news hooks: Although the media may want food fast, they… Continued

Americans haven’t seen a Durex Consumer Products condom ad on network TV because such advertising is banned on that particular medium. But they’ve probably learned of some of the racy results from its global sex… Continued

The cost of large employers’ health plans has already nudged up 4% by January 1998, compared to a 3% increase in 1997, according to a new survey released by Towers Perrin (TP), a New York-based… Continued

Marketing to Women Women Enjoy Longer, Disease-Free Years, Study Finds A new study confirms that targeting women with preventive health services to increase life expectancy is a savvy move. The study, "Behavioral Risk Factor Surveillance… Continued

As promised last week by PR NEWS, here are perspectives from analysts about annual reports included in "The Essentials" report by the Potlatch Corp.’s Minnesota Pulp and Paper Division. We’re running the comments verbatim so… Continued

In 1990, Congress passed the Breast and Cervical Cancer Mortality Act to educate women about breast and cervical cancer screenings, but it took five years before that decision filtered down to every state in the… Continued

Jan. 22: "Digitizing the Press Office," ASAE, Washington, D.C., 202/371-0940. Jan. 22: "Managing Multiple Priorities," Dun & Bradstreet, Quality Hotel, Arlington, Va., 212/692-6600; http://www.dnbcorp.com. Jan. 22-23: "X Thinking ’98 – Reevaluating Generation X," Institute For… Continued

A Dec. 8 Page 1 article about using rogue Web sites to tap into customers’ minds focused on Packard Bell NEC’s online monitoring via PR firm Ketchum. The story erred in listing Hewlett-Packard as the… Continued

Cyber News : Polish Your Online PR As users have become more Web acclimated, they’ve become more reliant on the Internet as a business and day-to-day medium, according to "The Consumer Internet Market, 1997-2002" report… Continued