Subscription Content

Marketing to Women Women Enjoy Longer, Disease-Free Years, Study Finds A new study confirms that targeting women with preventive health services to increase life expectancy is a savvy move. The study, "Behavioral Risk Factor Surveillance… Continued

Pro bono campaigns can give healthcare agency professionals a philanthropic high, where the biggest payoffs are in "doing the right thing" for an industry-related cause and building a network of industry professionals who are committed… Continued

Having an in-depth crisis communications plan in place makes all the difference when an employee is murdered and the police and the media are swarming outside your hospital in the middle of the night. When… Continued

Shriners Hospital wasn’t at all deterred by ethical concerns when it teamed up with The Coca-Cola Company last month. "We saw the immediate potential for patient recruitment," said Lewis Molnar, Shriners’s executive VP and COO,… Continued

28 West 23rd Street New York, NY 10010 Editor’s note: To get on the women’s health radar screen, PR pros can’t afford to pass up this national consumer publication (circulation: 1 million) that targets women… Continued

As promised last week by PR NEWS, here are perspectives from analysts about annual reports included in "The Essentials" report by the Potlatch Corp.’s Minnesota Pulp and Paper Division. We’re running the comments verbatim so… Continued

In 1990, Congress passed the Breast and Cervical Cancer Mortality Act to educate women about breast and cervical cancer screenings, but it took five years before that decision filtered down to every state in the… Continued

Jan. 22: "Digitizing the Press Office," ASAE, Washington, D.C., 202/371-0940. Jan. 22: "Managing Multiple Priorities," Dun & Bradstreet, Quality Hotel, Arlington, Va., 212/692-6600; http://www.dnbcorp.com. Jan. 22-23: "X Thinking ’98 – Reevaluating Generation X," Institute For… Continued

A Dec. 8 Page 1 article about using rogue Web sites to tap into customers’ minds focused on Packard Bell NEC’s online monitoring via PR firm Ketchum. The story erred in listing Hewlett-Packard as the… Continued

Cyber News : Polish Your Online PR As users have become more Web acclimated, they’ve become more reliant on the Internet as a business and day-to-day medium, according to "The Consumer Internet Market, 1997-2002" report… Continued