Subscription Content

Communicators are more frequently testing the role of community relations – which has historically taken a back seat to high-profile PR such as media and investor relations – as not only an image booster but… Continued

Whatever!?! Letter From Disney’s Eisner: Worthy of ‘War and Peace’ Honor Perhaps Walt Disney [DIS] CEO Michael Eisner thought readers would be armed with hankies, but we found his letter for the company’s annual report… Continued

Maximizing executive speaking engagements is becoming more of a proactive exercise in strategic planning than cherry-picking the plum invitations from organizations that have sought out your CEO or top executives. For targeted executive exposure, this… Continued

As promised last week by PR NEWS, here are perspectives from analysts about annual reports included in "The Essentials" report by the Potlatch Corp.’s Minnesota Pulp and Paper Division. We’re running the comments verbatim so… Continued

In 1990, Congress passed the Breast and Cervical Cancer Mortality Act to educate women about breast and cervical cancer screenings, but it took five years before that decision filtered down to every state in the… Continued

On the Radar Screen Southwest Heads List of ‘Best Cos. to Work For’ If you’re in PR, this is the kind of media attention you dream of: recognition that comes without the painstaking effort of… Continued

How Hormel Foods Corp. is protecting one of its major trademarks underscores the delicate balance between protecting your brand and understanding the power of the public domain. And how crucial it is to find strategies… Continued

It’s occurred to many companies recently that placing their products into schools is a great way to promote visibility of their product and develop brand loyalty among teachers and kids. It’s also an excellent way… Continued

Jan. 13: "Workshop: When You Are The Spokesman," Public Relations Society of America – National Capital Chapter, Capitol Hilton, Washington, D.C., 703/691-9212, http://www.prsa.org. Jan. 13-15: "The 1998 Summit on Linking Career Development with the New… Continued

On the IR Front Financials – Not Technology – Tops Corp. Comms. Concerns Corporate financial health will be the reigning concern for corporate communicators in the next several years, with issues as pressing as corporate… Continued